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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! My, how things have changed!

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FinovateSpring 2017 Live Blog – Day 2

William Mills

These folks are may be one of the companies that bring 21st Century technology to the industry. Seems like a pretty straightforward application of marketing automation and predictive marketing. For years their imaging technology has been vital in the mortgage industry. infocorpgroup. www.infocorpgroup.com.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? Rowe also observes marketing’s growing influence on the customer relationship. “We