William Mills

MAY 13, 2022

The uncertainty over the past two years has changed how the financial services industry approaches events.

Marketing Strategies 79

Marketing Strategies Conference Industry Strategy 79

Perficient

MARCH 23, 2021

The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data. We’ve broken it down into market segments, in both U.S. and global in the business and industry category is an interesting pattern—desktop usage in the U.S. and globally.

Mobile 421

Mobile Study Community Industry 421

Perficient

JULY 22, 2020

In healthcare, we see this frequently but it’s a problem across all industries. They tend to get lost in the implementation of their business strategy and devolve too quickly into ineffectual tactical projects. Industry Strategy: the place of industry and how that impacts what you do.

Strategy 322

Strategy Technology Marketing Strategies Marketing 322

BankInovation

JULY 2, 2020

To stay ahead, savvy financial services brands are adopting innovative, data-centric marketing strategies to drive customer acquisition, retention and long-term loyalty. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75

Data Marketing Marketing Strategies Branding 75

PYMNTS

JANUARY 19, 2021

But we at Citcon believe it will also be marked as the year that prompted stunning innovation across industries. Omnichannel is no longer a buzz term but a survival requirement for the industry. This helps decrease the cost to market to customers, improving profitability and giving brick-and-mortar shops an asset online.

Retail 211

Retail Payments Online Marketing Strategies 211

BankInovation

JULY 7, 2020

The financial services industry is in a state of flux dictated by growing competition, consumer demands for personalized experiences, and unpredictable market forces.

Data 64

Data Marketing Marketing Strategies Meeting 64

PYMNTS

FEBRUARY 3, 2020

Business-to-business (B2B) IT firm Xenon arc is launching an enhanced eCommerce platform for small and medium-sized businesses (SMBs) to improve their user experience when tapping services for the materials industry, the firm announced on Tuesday (Feb. Xenon arc’s client list includes known brands in the materials industry.

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

Bobsguide

JULY 13, 2022

Diulus, a graduate of The Pennsylvania State University, has over 30 years’ experience in EFT, banking and Fintech industries. He has held a variety of sales and management positions for Mellon Network Services, Elan, Fiserv, FIS and other industry-leading companies.

Pennsylvania 88

Pennsylvania Denver Atlanta United States 88

Perficient

FEBRUARY 1, 2021

While the industry is not there yet, we’ll one day get to the point where consumers can fully complete a car purchase online. It’s also important to note that while chatbots are key to seamless online experiences for customers, they need to be combined with a holistic marketing strategy to be most effective.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

JANUARY 9, 2020

Sales in the industry dropped 1.8 Many industry observers foresee that department store operators will have to close more stores to become more profitable. Customers responded to our gifting assortment and marketing strategy, particularly in the 10 days before Christmas.”. percent from Nov. 1 through Dec.

Marketing Strategies 101

Marketing Strategies Retail Operations Report 101

PYMNTS

JULY 22, 2020

The DTC Collective , as the new group is called, says its purpose is to navigate industry-specific matters, including “the external forces that influence the trajectory of digital retail’s evolution.” What are now considered as perks or necessary adjustments to the shopping and marketing process (e.g., FIT framework advanced by PYMNTS.

Google 150

Google Groups Retail New York City 150

PYMNTS

MAY 19, 2020

percent industry-wide year over year. As consumers continue to navigate these challenging financial times, digital marketers have an opportunity to deploy innovative online campaigns promoting savings offers,” says Digital Media Solutions. Digital coupon redemption in March increased 56.5 adults will be digital coupon users this year.

Branding 239

Branding Retail Meeting National 239

Perficient

OCTOBER 7, 2020

As the automation industry continues to make inroads into the C-suite, there has been a paradigm shift in the hyper-automation go-to-market strategy for several of the leading automation platforms.

Tools 309

Tools Strategy Training Marketing Strategies 309

PYMNTS

MAY 14, 2020

Travel companies are at a virtual standstill, and business across all industries is a far cry from what it used to be. Companies in the travel industry are in an especially precarious position, said Nanu, pointing to one Nium client, a company with 40 percent revenue growth pre-pandemic and whose business today is essentially “zero.”

Online 174

Online Industry Retail Strategy 174

PYMNTS

FEBRUARY 21, 2019

Every industry has its nomenclature. While this might seem like a minor point to some, Thomas — whose company provides real-time risk decisioning solutions to FinTechs and traditional financial services institutions — said the differences between the terms will play an important role in the future of the industry.

Fintech 189

Fintech Financial Technology Technology Industry 189

Abrigo

OCTOBER 4, 2016

The good news is that, even for institutions that have limited resources to focus on marketing, there are some easy ways to get started that can quickly impact loan application rates. One cost-effective marketing strategy for financial institutions is to start local within the institution’s targeted geography.

Resources 236

Resources Marketing Strategies Strategy Community 236

PYMNTS

NOVEMBER 13, 2020

Given that 90 percent of new car purchases and half of used car purchases are financed, it’s no surprise that the lifestyle changes and digital shift brought on by the pandemic have disrupted auto loans, that age-old corner of the vehicle industry. However, the industry hasn’t made it through the pandemic unscathed.

Online 214

Online San Francisco Trends Marketing Strategies 214

PYMNTS

MARCH 20, 2020

We know from previous downturns and recessions that the payment industry follows the overall market and consumer spend,” Mielke said, in describing overall trends. “So So if consumer spend is going down, the payment industry will feel that decline.” And at this moment, every industry is vulnerable. Some Advice.

Software 169

Software Examples Payments Industry 169

PYMNTS

SEPTEMBER 13, 2016

Alisdair is a technology entrepreneur and brings nearly two decades of industry experience to his role leading product management and strategy for ThreatMetrix. Armen leads worldwide marketing strategy and execution for ThreatMetrix. Alisdair Faulkner. Chief Products Officer, ThreatMetrix. Armen Najarian.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

PYMNTS

JANUARY 20, 2020

Indeed, there are solid reports out there that millennials — that scapegoated generation blamed for the demise of certain fast-casual restaurant chains, densely-packed pieces of primeval carbon (aka diamonds ) and other consumer mainstays — are helping to keep the greeting card industry alive.

Retail 183

Retail Millennials Cards social media 183

The Financial Brand

JUNE 2, 2019

As marijuana legalization spreads, more financial institutions weigh joining the handful of their peers already banking the cannabis industry. The post Is the Banking Industry Going to Pot? appeared first on The Financial Brand.

Industry 30

Industry Branding Marketing Strategies Marketing 30

PYMNTS

AUGUST 12, 2020

For decades, the insurance industry is quite literally a lifeline for those affected by unfortunate events. With more investment comes more innovation, which will be imperative for the sector to adjust its market strategies to fit the new normal of today.

Policies 229

Policies Marketing Strategies Industry Payments 229

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. The result, in some industries, has been a fragmented shopping experience.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

OCTOBER 10, 2019

Tapping into the world of eSports, and its broad, dynamic consumer audience, is critical to our marketing strategy moving forward,” said Adam Petrick, global director of brand and marketing at PUMA. Other companies, like Nike and Adidas , have similar deals. Champion and K-Swissesport sell eSport apparel and shoes as well.

Trends 101

Trends Capital Marketing Strategies Branding 101

PYMNTS

MAY 4, 2018

The company said the change reflects more than 60 years of evolution in the industry. Smart Foodservice is a chain of warehouse-format stores catering to the food service industry. The chain focuses on smaller and convenient locations, which allows it to serve more customers and expand into new markets and states.

Oregon 102

Oregon Montana Idaho Portland 102

Banking 2020

AUGUST 18, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: So given your experience and the time that you spent in the industry, why do you think search marketing is so important these days? What do you find interesting about it?

Industry 40

Industry Pennsylvania Marketing Mobile 40

PYMNTS

JULY 17, 2019

The investment will be used to accelerate product development and engineering while also fueling global go-to market strategy and deployment, DUST Identity said in a press release. Led by Kleiner Perkins, provider of the company’s initial $2.3

Security 101

Security Marketing Strategies blockchain Tools 101

PYMNTS

FEBRUARY 2, 2021

The furniture industry, for example, can be especially difficult to migrate to online platforms. Samuel Hatcher , CEO of furniture firm Rustic Deco , said he had to consider this factor, as well as several others unique to the furniture industry, when launching the company’s new digital wholesale platform.

Marketing 170

Marketing Strategy Meeting Online 170

Long Lasting Ideas

MAY 17, 2018

Over the last few years, news coverage of the banking industry has not been warm and fuzzy –e.g. Continue reading Yes, bank marketers can learn something from reporters. at Bank Marketing Strategy + Ideas. I can hear the loud chuckles and scoffing and see the fire engine red faces already.

Marketing 40

Marketing Report Marketing Strategies Strategy 40

The Financial Brand

DECEMBER 4, 2018

Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations. The post Millennials, The 4th Industrial Revolution, And ‘Youthquake 4.0’ ’ appeared first on The Financial Brand.

Millennials 31

Millennials Industry Branding Marketing 31

PYMNTS

JUNE 28, 2016

In a statement, D3 Banking CEO Mark Vipond said the new funding will help the company keep up with shifting market demands from these financial institutions. “As a company we have successfully completed the largest replacement projects in the history of the industry.”

Security 100

Security Tennessee Analytics Digital Banking 100

Long Lasting Ideas

JANUARY 12, 2018

As we usher in 2018, one of the hot topics that continues to spark water cooler chatter and boardroom banter is the expanding push of non-traditional players like Square, Amazon and Wal-Mart in the financial services industry. at Bank Marketing Strategy + Ideas.

Marketing Strategies 40

Marketing Strategies Community Bank Strategy Community 40

Banking 2020

AUGUST 24, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

Industry 40

Industry Pennsylvania Marketing Mobile 40

The Financial Brand

NOVEMBER 28, 2018

The post Banking Industry Must Move from Strategic Planning to Action appeared first on The Financial Brand. Strategic planning efforts at most financial institutions lack one thing. a commitment to change that can generate the results desired.

Industry 32

Industry Branding Marketing Strategies Leadership 32

PYMNTS

AUGUST 6, 2019

The prescription drug market is worth about $424 billion, many legacy companies in the industry act as gatekeepers and it’s difficult for newcomers to break in without access to the information they control. Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMy spokesperson said.

Data 109

Data Marketing Strategies Software Online 109

Long Lasting Ideas

APRIL 9, 2019

disruption in the financial services industry. Continue reading Bank Marketing. at Bank Marketing Strategy + Ideas. Banking is in the midst of a Sam Cooke moment, with technology and competition driving the train. This decade, without question, is the high-water mark for. I Know a Change is Gonna Come!

Marketing 40

Marketing Marketing Strategies Training Strategy 40