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Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation

The Financial Brand

How industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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6 Global Megatrends Impacting the Future of Banking

The Financial Brand

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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6 Global Megatrends That Are Impacting Banking’s Future

The Financial Brand

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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How Citi’s Unconventional CMO Turns Banking Rules into a Creative Force

The Financial Brand

Industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post How Citi’s Unconventional CMO Turns Banking Rules into a Creative Force appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Gig Economy: How Banks Can Find Hidden Revenue Opportunities

The Financial Brand

The fast-growing freelance worker market could be a boon for financial institutions, but so far has been largely untapped by the industry. The post The Gig Economy: How Banks Can Find Hidden Revenue Opportunities appeared first on The Financial Brand - Banking Trends, Analysis & Insights.