Remove Branding Remove Financial Technology Remove Industry Remove Marketing Strategies
article thumbnail

Finovate Fall 2018 – Day 1

William Mills

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

article thumbnail

FinovateFall 2017 Live Blog – Day 1

William Mills

While everyone knows Adobe, I suspect they are bigger in the financial industry than most people realize. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Finovate Spring 2018 – Day 1

William Mills

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

article thumbnail

FinovateSpring 2017 Live Blog – Day 1

William Mills

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

article thumbnail

2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? 2015 was a content marketing tsunami.

article thumbnail

FinovateFall 2018 Live Blog – Day 2

William Mills

Fortr3ss is working in financial, healthcare and comcast industry sectors. ^KT. Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Tinkoff’s data shows that they do and it drives engagement with the mobile banking app and the brand.

Mobile 78
article thumbnail

FinovateSpring 2017 Live Blog – Day 2

William Mills

With the Fannie Mae and Freddie Mac still in recovery there has not been great investment in mortgage technology. These folks are may be one of the companies that bring 21st Century technology to the industry. They invested in new technology and are promoting the heck out of it. 12:15 pm Capsilon.