Remove Branding Remove Google Remove Innovation Remove social media
article thumbnail

Google Dumps Zagat

PYMNTS

The Infatuation, the restaurant discovery platform, announced Monday (March 5) it is acquiring the restaurant review brand Zagat from Google , nearly seven years after it paid $151 million for it. Iconic brands don’t become available very often, and Zagat is about as iconic as it gets.

Google 119
article thumbnail

How Tech Innovators Are Enabling Contextual Commerce Experiences

PYMNTS

In the highly connected digital age, consumers are interacting with a multitude of social media sites as well as apps and connected devices. Simply said, contextual commerce occurs when a consumer sees a product on a smart device or social media feed (and even a recommendation from a friend) and buys the product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Tests Shoppable Ads With Images

PYMNTS

Google is expanding its advertising reach, bringing shoppable ads to Google Images search results. According to a report in Adweek, the shoppable ads will enable retailers to tag product images , and when users hover over them, they will find information including the brand name and the price for the product.

Google 112
article thumbnail

Social Shopping Struggles With The Burden Of Potential

PYMNTS

2020 just might be the year that the long-awaited social shopping business actually shows up. Ever since Facebook and Google put their muscle behind connecting content to commerce three years ago, the potential for social shopping has been rich – but the results have fallen short of expectations. Savvy Brands.

article thumbnail

Building A DTC Men’s Personal Care Brand With eCommerce

PYMNTS

To provide men’s personal care items that feel like premium brands at accessible price points, eCommerce innovators are building product lines through the direct-to-consumer (DTC) model. Founder Matt Mullenax was inspired to start the brand after cutting his teeth in the DTC world as an early employee at Bonobos.

Branding 163
article thumbnail

Mastercard Report: Nearly Half Of Consumers View Innovation As Purchase Driver

PYMNTS

And it might not go so far in payments and commerce in the coming decade, at least going by the results of a new Mastercard collaboration with Harvard Business Review Analytics on what really works when it comes to innovation, companies and executives. 2020 Innovation Sparks. The report, released Tuesday (Nov.

article thumbnail

Pinterest Launches Augmented Reality Eyeshadow Try-On Tool

PYMNTS

Social media image-sharing platform Pinterest is introducing an augmented reality (AR) try-on tool to help users assess and compare eyeshadow. . The pandemic has helped drive AR innovation , especially in the cosmetics and automotive industries. 22) press release. Both categories have expanded use of the technology.

Tools 226