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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Chief Operating Officer Ro Bhatia told PYMNTS in a recent conversation. Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. He also noted that sticky.io

Branding 215
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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145
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How Customer Reviews Provide Lifeblood For Restaurant Operations

PYMNTS

How Customer Reviews Provide Lifeblood To Restaurant Operations. Details gleaned online — including menus and reviews — carry a lot of weight when consumers are deciding where to dine. That focus has only grown amid the takeout- and delivery-only operational shifts due to COVID-19-related social-distancing efforts.

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Retail Pulse: Chef’d Halts Operations; Gymboree Updates Brand

PYMNTS

The situation seemed to recently come to a head, as the company told employees that it was shuttering its operations. Walmart , for example, has begun selling meal kits and “one-step meals” in more than 250 of its brick-and-mortar stores. Last year, the Pop-In@Nordstrom concept showcased the fashions for Everlane.

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Barneys, Pier 1 And Other Iconic-But-Bankrupt Retailers Are Coming Back To Life 

PYMNTS

Barneys became the latest brand to rise from the dead recently when the retailer reopened as “ Barneys at Saks ,” a store within a store at the flagship Manhattan site of its former rival, Saks Fifth Avenue. The launch of Barneys at Saks is a seminal moment to reignite the brand for the future.”.

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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. The seven-year-old D2C hybrid brand has received $4.7 That group is more exciting.

Branding 162
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Wine For The Win: Consumers Stock Up With Online Retail

PYMNTS

Every online wine company that reports sales has noted big spikes during the pandemic. The latest to report, Wine.com – which bills itself as the nation’s leading online wine retailer – earned $165 million in revenue and saw 25 percent growth for fiscal 2020, ending March 31. With sales of $3.2

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