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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. By optimizing these digital efforts, companies will increase sales and provide value to their customers.

Branding 294
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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation.

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How Analytics Can Help Fashion Brands And Retailers

PYMNTS

What does it take for a fashion brand to stay on top of the trends? But not all brands excel at crawling the web for information relevant to their businesses. “A Its technology works like Google , in a sense. “We Brands and retailers work on a global scale, after all. A lot of market data. An International Market.

Analytics 162
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Retailers Rethink Store Concepts, Digital Strategies Amid New Realities

PYMNTS

Meanwhile, their in-store customer base shrinks, as shoppers can now find lower prices and fast delivery with the touch of a few buttons on their smartphone – or even through interactive technology that uses voice recognition. The company also launched a new co-branded Visa rewards card with Alliance Data.

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The Top 10 Most-Read Articles on The Financial Brand in 2022

The Financial Brand

This article The Top 10 Most-Read Articles on The Financial Brand in 2022 appeared first on The Financial Brand. Technology is at the forefront in banking, and topics like digital strategy, user experience and banking-as-a-service all show up on the top 10 list.