Perficient

DECEMBER 29, 2020

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. By optimizing these digital efforts, companies will increase sales and provide value to their customers.

Branding 294

Branding Industry Digital Strategies Customer Experience 294

Perficient

NOVEMBER 30, 2020

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

NOVEMBER 6, 2020

It takes deliberate, thoughtful planning to orchestrate the right people, processes, products, and, yes, technologies to do it well and to do it consistently. This is especially true for digital experiences where the user experience will dominate the customer experience more than any single factor.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Perficient

NOVEMBER 20, 2020

Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. Synthetic content creation is a natural byproduct of the creative methods and the technology available to us today.

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

SEPTEMBER 29, 2020

I am the Chief Digital Strategist for Perficient. Our focus is on customer experience-oriented strategy and aligning our clients’ technologies, investments, and what their business operations are that deliver a great customer experience. It goes back to something we talk a lot about with digital strategy.

Marketing 294

Marketing Branding Data Industry 294