Branding Digital Strategies Leadership Technology 
Perficient
NOVEMBER 30, 2020
Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.
PYMNTS
OCTOBER 11, 2019
This week the big headline generator wasn’t anything that either brand was selling, or doing in service or sales, but instead what a spokesperson said — specifically what they said about the current controversy over Amazon’s place in claiming the consumer’s whole paycheck. Big Plays of the Week: The Digital Brand Reshuffles .
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Perficient
OCTOBER 29, 2020
For any brand that promises to entertain, motivation should center on pleasure. Quibi also improved on the standard means of delivery, investing in a technology called Turntable to make mobile TV-watching easier. It’s unfair to fault Quibi’s leadership for failing to anticipate a global pandemic. Score one for Quibi.)
PYMNTS
FEBRUARY 23, 2018
Taco Bell is living más as it pulls ahead of Burger King as the fourth-largest quick-service restaurant (QSR) brand with new delivery options and, yes, nacho fries. Touchscreen self-ordering kiosks, a new mobile pay app, dedicated pickup areas for mobile orders, digital menu boards and, yes, in-store WiFi will make up its digital strategy.
PYMNTS
DECEMBER 6, 2019
Colorado is one of 12 states developing a digital driver’s license program, with the launch of its myColorado app in October. In a feature story, PYMNTS spoke with Russell Castagnaro, director of digital transformation at the Colorado Governor’s Office of Information Technology , about the ins and outs of the functionality of myColorado.
PYMNTS
SEPTEMBER 10, 2019
But, as is the case with so much in banking, technology can make the ATM a potent tool for customer engagement — boosting ROI, too — if financial institutions (FIs) leverage a holistic approach with the machines themselves, with a focus on self-service use cases.
Insights on Business
MAY 3, 2019
We’re beginning to see investment advisory firms expand their brands into non-financial areas such as nutrition, health, wellness and exercise, forming complete centers of influence for their clients. Learn more about IBM’s digital strategy and transformation consulting practice.
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