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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Rise in Synthetic Experiences

Perficient

Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. However, in order to achieve and sustain this level of truly individualized digital experience, you’ll have to do more than just create a lot of content.

Video 322
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. Perficient: Digital Strategy Experts. Maybe not just yet.

Meeting 309
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Walmart Finds Buyer For ModCloth

PYMNTS

ModCloth offers exclusive indie and vintage-inspired women’s clothing, shoes, handbags and accessories for 18- to 35-year-old women, while Go Global Retail is a brand investment platform for strategic investors in the consumer sector. Walmart acquired the assets and operations of ModCloth in March 2017 for an undisclosed amount.

Retail 129
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InsureTech Connect 2022 Recap: Key Themes Include Data, Personalization, and Embedded Insurance

Perficient

Data and analytics remain key investment areas for insurance operations. This was evident with innovative applications for underwriting, customer service, and claims management. The digital experience requires real-time and frictionless interaction delivered by robust cloud and API programs.

Data 275
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Walmart’s Bonobos Cuts Staffers To Buoy Sagging Online Sales

PYMNTS

These decisions are not taken lightly, but we believe they are necessary to set the brand and business up for long term success,” a spokeswoman said. In 2018, it bought Elloqui, a plus-size women’s fashion brand. The Wall Street Journal is reporting that a few dozen are being laid off in the company, which has about 600 employees.

Online 100
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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. For any brand that promises to entertain, motivation should center on pleasure. The mobile TV platform seemed to have it all. Why did it lose everything? In its brief run, Quibi burned through $1.7

US 294