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How Social Media Made Retail Marketing More Inclusive

PYMNTS

Generally speaking, it is hard to think of social media as something that is making the world a more inclusive place – given its occasional status as a toxic swamp of intolerance and cruelty. For the last few years, it has also been helping them find a voice and a safe space on social media. She’s loud and proud.

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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

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Despite Scandals, Advertisers Stick With Facebook

PYMNTS

CNBC is reporting that despite a year of scandals for social media giant Facebook, advertisers are still flocking to the company, and user base and ad revenues continue to grow. Shuman Sahu, director of performance media at digital marketing agency Nina Hale, said, “It just makes sense to always recommend that to our clients.

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Luxury Marketplace Takes A Virtual Turn

PYMNTS

This investment in virtual experiential eCommerce demonstrates our long-term commitment to the success of our key partner brands. A click presents a new menu of brands. Click on Alessa Jewelry, for example, and the photo experience becomes immersive, with 3D and high-definition looks coming onto the screen. This is luxury tech.

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Buy Now Pay Later Startup Sezzle Tops 1M Active Customers

PYMNTS

Whether it’s our commitment to transparency, our flexible payment terms, our user-friendly experience, or our expanding universe of retail partners, Sezzle is definitely gaining traction as the marquee ‘buy now pay, later’ solution in the U.S.” BNPL providers are seeing market growth and new funding opportunities.

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Best Monitoring Tools for Personal Brands:

BankNXT

I am going to be starting my fifth year teaching social media at UofL, and launching my new Advanced SM strategy class as well this term. What are some tools I encourage my students to use for personal branding? I have been impressed not only with the content marketing efforts from Talkwalker, but also their platform.

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Beauty Store Lush And The Challenges Of (Nude) Shock Marketing

PYMNTS

Because as a brand, they are opposed to the overpackaging endemic to the beauty industry. If flashing our bums inspires consumers and industry to reconsider their packaging practices, then we’d say it’s definitely worth a few blushes.”. Also, edgy marketing campaigns are part of the Lush experience.

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