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Amazon Music Goes Ultra-High-Definition

PYMNTS

Thanks to a partnership with Universal Music Group and Warner Music Group, thousands of tunes on Amazon Music will be retooled to ultra-high-definition, Amazon announced on Friday (Oct. For the first time, music from Marvin Gaye, Nirvana, Diana Ross, Lady Gaga, The Notorious B.I.G.,

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How Social Media Made Retail Marketing More Inclusive

PYMNTS

Generally speaking, it is hard to think of social media as something that is making the world a more inclusive place – given its occasional status as a toxic swamp of intolerance and cruelty. For the last few years, it has also been helping them find a voice and a safe space on social media. She’s loud and proud.

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FaceCake And Changing The Definition Of Try Before You Buy

PYMNTS

Most might assume the brand was some kind of social media experience for bakers, or perhaps an eCommerce venture built around vanity confections. “GlamScout also offers users a ‘Glam Look’ and a ‘Glam Look for Less,’ the first with prestige brands and the other with mass brands.

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Despite Scandals, Advertisers Stick With Facebook

PYMNTS

CNBC is reporting that despite a year of scandals for social media giant Facebook, advertisers are still flocking to the company, and user base and ad revenues continue to grow. Shuman Sahu, director of performance media at digital marketing agency Nina Hale, said, “It just makes sense to always recommend that to our clients.

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Sephora: The Key To Omnichannel Commerce Is Options, Options, Options

PYMNTS

Beauty is in the eye of the beholder, which is why today’s brands typically stock or share dizzying arrays of products that appeal to different tastes. Omnichannel, Options And Social Media. Social media is also becoming a critical commerce channel for retailers.

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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

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Best Monitoring Tools for Personal Brands:

BankNXT

I am going to be starting my fifth year teaching social media at UofL, and launching my new Advanced SM strategy class as well this term. What are some tools I encourage my students to use for personal branding? This is a great service as well to be able to monitor your own brand, but also competitors and key words.