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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

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Today In Retail: Bed Bath & Beyond Inc. Enters Deal To Sell Cost Plus; Authentic Brands Might Buy Arcadia Group and Debenhams

PYMNTS

has entered into a definitive deal to sell Cost Plus World Market to Kingswood Capital Management, while Authentic Brands is reportedly in discussions with Arcadia Group and Debenhams. Bed Bath & Beyond Strikes Deal To Sell Cost Plus World Market. Authentic Brands Could Buy Arcadia Group And Debenhams.

Branding 131
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Online-Only Brands Come Of Age At The Right Time

PYMNTS

While a very real glass ceiling might be under assault in the political field, online-only brands that eschewed traditional methods of starting up are seeing themselves approach a limiting barrier of their own kind. Rather than be held back, though, more than a few brands are proving strong enough to break through.

Branding 100
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

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How Delta Galil’s Fashion Brands Use BNPL To Boost Loyalty

PYMNTS

This is especially true among eCommerce brands facing high levels of cart abandonment, according to Geoff Staff, vice president of retail and eCommerce for Delta Galil Premium Brands. In fact, the data has shown that the [BNPL] brands that have some maturity to them [have] actually brought in younger customers.”.

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Press Release: BankBazaar Marks Third Year of Growth; Hits Rs. 215 Crore Revenue

BankBazaar

BankBazaar.com, India’s leading fintech co-branded Credit Card platform and online platform for free Credit Score, marks its third consecutive year of fast and sustainable growth, with an unaudited operating revenue of Rs.215 Strong bank partnerships have significantly bolstered BankBazaar’s position in the market.

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BankBazaar’s Co-Brand Model Powers FY23 Revenue Up 60% to Rs.160 Cr

BankBazaar

National, March 30, 2023: BankBazaar.com , India’s leading fintech co-branded Credit Card platform and online provider of free Credit Scores, closed FY23 with net revenue of ₹160 crore. There is a tremendous opportunity for profitable and sustainable digital businesses to capture market share.”