Perficient

JULY 31, 2020

One of the things that the COVID-19 pandemic has taught us is the value of data. If you’re like me, you’ll open your trusted data source and check what the COVID-19 count is across different parts of the world. Our world in Data (.gov). The Value of Data Through COVID-19. Let me explain!

Data 354

Data Analytics Strategy social media 354

Perficient

DECEMBER 21, 2020

Real-time data strategy is on every organization’s roadmap. In the past year, I have spoken to many organizations planning “real-time” data systems. The Graspers: Know they need “real-time data” for personalization, but are unable to explain or understand the “why.”

Strategy 322

Strategy Data Guidelines System 322

Perficient

SEPTEMBER 26, 2022

Roaming the convention floor, I found several exciting paths the industry is headed down and how it aligns with our view of digital modernization: Data is everywhere. Data and analytics remain key investment areas for insurance operations. Breakout sessions on the topic and embedded platform technologies abound.

Data 275

Data Conference Analytics Industry 275

Perficient

NOVEMBER 12, 2020

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough. Data + Marketing.

How To 508

How To Branding Customer Experience Industry 508

PYMNTS

JULY 28, 2020

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215

Branding Retail Examples Maine 215

PYMNTS

MARCH 16, 2018

What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A Its technology works like Google , in a sense. “We An International Market.

Analytics 162

Analytics Branding Retail Trends 162

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

Marketing Taxes Training Management 195

South State Correspondent

JUNE 8, 2022

This article looks at five ways to use customer lifetime value data to make an immediate difference in bank performance. While getting a good data set is different for different industries, for banking, the minimum requirement is to pull transaction data for about 5,000 customers over the course of at least two years.

Data 195

Data Marketing Strategy Examples 195

PYMNTS

DECEMBER 15, 2020

At the end of Q3, Amazon was closing in on $30 billion in gross apparel and footwear sales and within range of finally passing long-time market leader Walmart. And, Amazon notes it is protecting consumer privacy while scooping up all that fit data— which they confirm will be securely stored and can be deleted by customers at any time.

Data 279

Data Examples Branding Course 279

Perficient

JULY 12, 2022

Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and creating authentic, individualized experiences. Your brand is the beacon of authenticity for a personal experience.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

PYMNTS

FEBRUARY 26, 2019

Major retailers are pitching premium baby care products at a less-than-premium price tag with the help of exclusive brands: Walmart is offering Hello Bello exclusively at its stores and its website (and that of the brand). It is also reportedly the inaugural brand rolled out under a platform called Launched.LA.,

Branding 129

Branding Marketing Retail Detroit 129

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

FEBRUARY 25, 2020

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161

Branding Google National Study 161

South State Correspondent

MAY 31, 2023

In this article, we look at cell phone tracking data for about 1,000 branches across the industry to derive insights to help banks increase branch engagement and boost branch profitability. If you want to make your branch marketing almost twice as effective, use your marketing dollars to highlight the people in the branch.

Data 195

Data Branch Strategies Strategy Mobile 195

South State Correspondent

JULY 19, 2023

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195

Marketing Training Video Tools 195

Perficient

FEBRUARY 28, 2024

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation.

Innovation 251

Innovation Regional Strategy Trends 251

PYMNTS

JULY 8, 2019

Project Verte has launched the MyVerte blockchain -based marketplace for direct-to-consumer brands. According to a press release , MyVerte will launch with over 100 brands, including new brands like Foreo, Temporary Forevers and La Luna Rose. The platform will also highlight new brands on a weekly basis.

Branding 115

Branding blockchain Los Angeles Dallas 115

PYMNTS

DECEMBER 13, 2018

Call it the market of one. Dining out versus dining in is tightly correlated to the economic environment in general,” he told Webster, noting that consumer confidence is up and the job market is good. … They can use technology to make payments just seamlessly happen. Data, Data, Everywhere.

Data 129

Data Marketing Mobile Cards 129

PYMNTS

SEPTEMBER 21, 2018

Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global , Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7, Soap & Glory and Boots Cucumber.

Branding 175

Branding Retail Groups US 175

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

The Financial Brand

MARCH 25, 2024

This article Why Marketing Has a Critical Stake in ‘Data Migration’ from Legacy Systems appeared first on The Financial Brand. Mergers and moving to the cloud help drive new thinking about data. Marketing must be in the room as decisions are made.

System 32

System Data Marketing Branding 32

PYMNTS

AUGUST 4, 2020

But then ask him how the funding will change what his company does and how it goes to market and the enthusiasm spills out. “We The next three to five years are going to be defining years for eCommerce technology, and we truly believe we have a shot at building one of the most important companies in the history of commerce.”.

Branding 131

Branding social media Case Study Study 131

PYMNTS

MAY 22, 2017

In a visual culture, collecting data isn’t enough: organizations need to see how it’s all connected. That’s Neo Technology’s specialty. Neo4j puts relationships at the forefront of its data model, charting points visually so that clients can better leverage their data to improve performance.

Technology 101

Technology Data Retail Fraud 101

PYMNTS

APRIL 28, 2020

market with three billboards in Times Square. The company refers to itself as an activ(ist)wear leisure brand, applying its #standforsomething mission to all of its marketing. We’re big fans of technology and data,” Brown noted. Not many direct-to-consumer (DTC) startups can say they broke into the U.S.

Branding 207

Branding New York City Portland New York 207

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

PYMNTS

MARCH 18, 2019

If headlines are any indication, data breaches have made off with consumers’ most sensitive bits of information, such as Social Security numbers, credit card info and bank details. Advertisers pay Facebook to display targeted ads, and Facebook shares data (though it maintains it doesn’t sell it). Data Managed.

Data 194

Data blockchain Marketing Branding 194

PYMNTS

JULY 29, 2019

The big deal is now complete: Fiserv announced this morning (July 29) that it has completed its acquisition of First Data Corporation. The two massive firms first inked the deal earlier this year, which will see Fiserv purchase First Data for $22 billion in an all-stock transaction. He also noted that outside the U.S.,

Data 185

Data Leadership Taxes System 185

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 32

Data Marketing Branding Technology 32

PYMNTS

SEPTEMBER 17, 2018

China’s UnionPay , the payment card issuer, is gearing up to roll out branded cards in the U.K. According to a report in the Financial Times , with UnionPay facing increased competition in its home market from the likes of Alipay and WeChat Pay , it is setting its sights on expansion.

Branding 177

Branding Cards Big Data Mobile 177

Perficient

JULY 19, 2023

In today’s rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a game-changer for various industries. Regional insurance carriers, often operating in a highly competitive market, face numerous challenges in attracting and retaining customers, such as a lack of brand awareness and distribution breadth.

Regional 221

Regional Customer Experience Strategy Policies 221

PYMNTS

JANUARY 12, 2017

“With the popularity of Amazon, Pandora and Netflix, today’s consumer has the expectation that retailers will know them personally,” said Craig Alberino, CEO of Grey Jean Technologies. These consumer insights are used by marketers and executives to engender ways to enhance interaction with consumers and ultimately improve sales.

Data 100

Data Technology New York City Retail 100

Perficient

FEBRUARY 16, 2021

Customer expectations have evolved drastically due to the impact that digital technology has placed on the customer experience. The shoe conglomerate invested heavily into data insights and user engagement analytics and created tailored-to-fit messaging for customers. How to apply similar tactics in the automotive industry.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

PYMNTS

MAY 12, 2020

told Karen Webster that retailers and other firms are going to need to consider “cleanliness as a brand value.”. As he noted of Brain’s focus on software-powered artificial intelligence (AI) and automated retail, “we’re looking at this from the pure technology perspective. It became essential.”. Proof Of Performance.

Retail 247

Retail Branding Software Technology 247

PYMNTS

FEBRUARY 26, 2020

The concept of brand voice took a literal turn this month, with Amazon’s latest rollout, Amazon Polly, an AWS product that provides neural network-based text-to-speech services. All this, Today in Data. meal delivery market that DoorDash controlled in October 2019. 35 percent: Approximate portion of the U.S.

Technology 131

Technology Google Data Branding 131

PYMNTS

OCTOBER 14, 2020

Video advertising platform SundaySky wants to make it easier for marketers to quickly update and freshen up video content without a laborious and time-consuming production and editing process. Forrester Wave named SundaySky “a Strong Performer in The Forrester Wave : Creative Advertising Technologies, Q4 2020,” SundaySky noted.

Video 136

Video Marketing Tools Branding 136

FICO

JULY 7, 2022

Why FICO Won Best Technology Provider for Data Analytics. The FICO team were delighted to pick up the award for Best Technology Provider for Data Analytics at this black-tie event. Vice President of Worldwide Marketing for FICO. FICO Platform approach was key to judges of 2022 Credit Awards. by Nikhil Behl.

Analytics 52

Analytics Technology Data Strategy 52

PYMNTS

NOVEMBER 23, 2020

Conversely, mobile check deposit capture is real-time — and, depending on bank technology solutions, may provide real-time access to at least part of the funds. Edwards told Webster: “You can use modern technology to attack this fraud” and also ensure greater confidence in making services available digitally to good customers.

Fraud 252

Fraud Mobile Technology Course 252