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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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How to Create a Unified Process to Manage Product Content for B2B Healthcare Ecommerce

Perficient

Even though B2B healthcare companies have generally been quick to adapt to elevate digital and technological maturity, the involvement of marketplaces in the healthcare sector exposed the need for transparency in product information such as pricing and product specs. It isn’t enough to just automate the technical touchpoints anymore.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market?

Industry 294
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Product Detail Pages Are Dead. Product Experience Pages Are Here to Stay.

Perficient

Product detail pages (PDP) have long been something that we in the commerce space have used to describe the page within a website that holds all the key information that a customer would need in order to research, share, or purchase a specific product or service. Customers still need to access all of this information.”

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Empowering Your Financial Advisors With Salesforce

Perficient

But financial advisors that work for larger wealth managers and are looking to be more targeted and personalized with client outreach are often burdened by the hoops put in place by corporate infrastructures that they must jump through in order to get new marketing content made or sales campaigns underway.

Taxes 294
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Shattering Merchants’ Information Silos In The Fight Against Fraud

PYMNTS

Easier said than done in an age where merchants and firms of all stripes and sizes are inundated with information that flows lightning quick, offering clues and confirmation of good actors and bad. The discussion played off the findings of a new whitepaper from the firm titled, “Driving Up Conversion with Effective Fraud Management.”.

Fraud 115