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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. So, is now the time for AR?

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market?

Industry 294
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. In 2018 Gartner reported, “across all industries at least 84% of consumers say their experiences with using digital tools and services fall short of expectations”.

Meeting 309
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A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

The connection between technology and consumers in the insurance industry has never been more relevant. Although the insurance industry was already facing rising competition and customer expectations, the global pandemic forced our industry to take legacy processes and technologies, and transition to “digital” seemingly overnight. .

Strategy 332
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PredictSpring Partners With Deciem, Plans Expansion Following Salesforce Funding

PYMNTS

Point of sale (POS) platform PredictSpring announced that it is partnering with beauty brand Deciem and is also planning to expand into new sectors following a strategic investment from Salesforce Ventures. . It gives retailers the ability to create “fully on-brand customized experiences.”.

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Staying on brand: How to humanize virtual agents, just enough

Insights on Business

A growing number, starting with millennials, would even prefer doing business through a VA, or chatbot. According to recent research by Forrester , the #1 trend for customer service in 2017 is “smarter”, “self-served” and more automated customer service. Finding the right balance for your brand.

Branding 125
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The growing interest in digital banks

Insights on Business

Today, bankers’ hours are much more customer oriented. With few exceptions, “banking hours” are becoming 24/7/365, or whenever and wherever a customer wants to do banking. Traditionally, banking was a conservative industry with relatively high barriers to entry. The digital transformation is much broader and deeper.