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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

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GM Cars To Add Google Apps In 2021

PYMNTS

General Motors (GM) plans to add Google apps capability to its cars in 2021, according to a report. Buick, Chevrolet, GMC and Cadillac vehicles will have in-car voice, navigation and other Google-enabled capabilities. The compatibility will start in 2021, and the apps will be available in the Google Play store.

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Google, Amazon Map Out Retail Future On The Road

PYMNTS

One of the latest examples of that comes from General Motors, which plans to add Google apps capability to its cars in 2021, according to a report. Buick, Chevrolet, GMC and Cadillac vehicles will have in-car voice, navigation and other Google-enabled capabilities. Google Play. Amazon Move. Amazon is part of the game, too.

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Promoted Pins Coming To Google Maps

PYMNTS

Changes are coming to the AdWords business model, according to a new post from Google on its corporate blog. Google Maps is changing and including ads of a sort. Local businesses will now have their own pins — decked out with branding information — so as to make it easily and immediately visible to consumers scanning a map.

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Google Confirms Chrome Ad Blocker in Latest Blog Post

PYMNTS

Google is joining the fight against harmful and intrusive website ads. According to Investopedia , advertising campaigns make up a staggering 96 percent of Google’s revenue, which in 2016 was an estimated $89 billion. Because of this, Google prefers to refer to the feature as an ad “filter.”.

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