PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202

Branding Study Examples Marketing 202

PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145

Branding Retail social media Customer Experience 145

PYMNTS

DECEMBER 28, 2020

In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. A $50 item, for example, on average has about $30 of return costs associated with it. In the process, they are capitalizing on a chance to drive loyalty and enhance the brand.

Customer Experience 216

Customer Experience Retail America Branding 216

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. Step 2: Invest in Products That Engage The Customer.

Branding 221

Branding social media Strategy Data 221

PYMNTS

DECEMBER 22, 2020

It's no secret that restaurants have been hurting since the pandemic caused a seismic, almost-overnight shift in their customer engagement strategies. The QSR began as a hot dog stand in New York City’s Madison Square Park in 2001 and has since grown to become a global brand, with more than 250 locations around the world. .

Customer Experience 162

Customer Experience Tools New York Strategy 162

Perficient

JULY 19, 2023

By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, and make more informed decisions. AI enables these carriers to automate processes, improve risk assessment, personalize customer interactions, and optimize pricing strategies.

Regional 221

Regional Customer Experience Strategy Policies 221

Perficient

JANUARY 22, 2021

This classic problem of “if I knew more, I could do more” is most easily solvable by the following axiom: “With the correct incentives, customers will give you their data.”. Customers “sell” their data all the time in the form of loyalty and rewards programs. This idea extends to every piece of customer loyalty.

Analytics 309

Analytics Industry Chicago Payments 309

Perficient

DECEMBER 2, 2020

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.

Data 294

Data Customer Experience Case Study Branding 294

PYMNTS

MARCH 1, 2017

Billingsley noted that the financing solution also works without any redirect to an external URL, so the consumer remains on the merchant site and within the brand experience when signing up.

Customer Experience 100

Customer Experience Millennials Branding Cards 100

PYMNTS

DECEMBER 20, 2017

However, customers recently have come to expect more from businesses in terms of service, forming a landscape that’s saturated with options, and thus hyper-competitive. Many businesses now compete solely on the strength of their customer experience. This makes for a strong brand image that’ll remain on their minds.

Branding 142

Branding social media Customer Experience Training 142

NCR

APRIL 28, 2017

With the landscape shifting rapidly for the financial services industry – thanks to the rise of digital and changing consumer expectations – being able to provide a strong customer experience (CX) can be a key differentiator that helps banks stand out in a crowded and increasingly competitive market.

Customer Experience 91

Customer Experience Analytics Community User Experience 91

NCR

SEPTEMBER 13, 2017

Customer experience and the relationships consumers have with their banks have never been more important. They also offer a genuine alternative to established financial institutions, which must respond by showing they are not being left behind in the customer experience stakes. Image credit: iStock/Jirsak.

Customer Experience 80

Customer Experience Data Branding social media 80

Perficient

FEBRUARY 7, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. These are known as “customer franchise”.

Meeting 348

Meeting Customer Experience Branding Innovation 348

Perficient

FEBRUARY 22, 2023

All I can do is hopefully lay out some ideas and concepts to help you and your teams make the decisions that are best for your organization and your specific challenges, whether they be in customer experience, innovation, claims, data usage, etc. They want carriers to meet them where they are and to be made to feel important.

Trends 275

Trends Customer Experience Case Study Data 275

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

PYMNTS

JULY 28, 2016

While a very real glass ceiling might be under assault in the political field, online-only brands that eschewed traditional methods of starting up are seeing themselves approach a limiting barrier of their own kind. Rather than be held back, though, more than a few brands are proving strong enough to break through.

Branding 100

Branding Online New York Training 100

South State Correspondent

JANUARY 23, 2023

ChatGPT is a powerful language model that can understand a variety of languages, including emojis, that can assist banks with increasing the productivity of bankers, improving their customer experience, automating repetitive tasks, and providing personalized financial advice to customers.

Tools 370

Tools Examples Analysis Data 370

NCR

MAY 2, 2017

Unencumbered by legacy systems and powered by new, agile technologies, smaller providers have been able to focus on delivering bespoke, tailored services that are all about the customer. Atom is placing a big emphasis on delivering a service that is uniquely suited to each individual customer. Image: iStock/diego_cervo.

Customer Experience 75

Customer Experience Industry Operations Technology 75

Perficient

DECEMBER 1, 2022

Here is an example scenario in which a financial advisor equipped with Salesforce was able to better target a client while maintaining regulatory compliance. All of this contributes to higher ROI and elevated customer experiences, which work in tandem to boost brand reputation and loyalty. Through Salesforce, of course!

Taxes 294

Taxes Customer Experience Marketing Compliance 294

Perficient

JULY 15, 2020

It affects decision making on everyday basis which does not let these enterprises provide value to their customers in an efficient manner. We at Perficient leverage Customer Experience Mapping the most. What is Phase 0 in terms of Customer Experience Mapping for our customers? Business Analysts.

Data 497

Data Customer Experience Analytics Industry 497

Insights on Business

FEBRUARY 11, 2018

The technology has advanced to the point that building VA’s is no longer a discussion around functionality and technology, but organizations and now dedicating more time developing the VA’s “personalities” to reflect the company’s mission, vision and brand. How does this bot, named and personified, support a brand’s vision and promise?

Branding 125

Branding How To Customer Experience Trends 125

Perficient

JANUARY 19, 2021

I recently participated in IBM’s live webinar series, LinkedIn LIVE, where we discuss the uptick in certain trends that have helped retailers adapt return processes to provide an excellent commerce experience. How Brands are Adapting. Partner with Other Brands for Returns. Simple and no hassle involved.

Retail 309

Retail Examples Branding Cards 309

Perficient

JULY 30, 2020

By asking yourself these questions, you can begin to build the experience that your customers are looking for first, and find the right places to interject the details they care about after. For example, you might want to display real-time inventory on your PEP that lets users know what the current stock status is of a product.

Customer Experience 373

Customer Experience Mobile Examples Branding 373

FICO

MAY 19, 2016

In my last post, I discussed the eight disciplines critical for companies looking to improve their maturity in managing customer experience. The eight disciplines are contained within the large gray box with a key input coming from a company’s business and brand strategies. Please register here and join me.

Customer Experience 63

Customer Experience Resources Course Strategy 63

NCR

MARCH 17, 2017

Retail banking is a complex industry, subject to an array of outside factors that have a significant impact on account holders and their experiences in banking. The customer experience in retail banking. All customers have different experiences based on their needs. Image: iStock/Deklofenak.

Customer Experience 49

Customer Experience Retail Compliance Examples 49

PYMNTS

AUGUST 11, 2020

Kount added that this means its business customers “are able to optimize marketing and sales efforts, personalize customer experiences, and reduce the time spent vetting prospects.”. Kount’s products help “insurance companies identify visitors, manage leads, and determine who is shopping for a quote.”.

Fraud 234

Fraud Industry Idaho Customer Experience 234

FICO

AUGUST 3, 2016

When I tell someone what I do—customer experience consulting or customer experience management—the most common reaction is a nod. Customer experience is one of those topics that people hear mentioned and often think is something else. Your company mission incorporates customer focus, right?)

Customer Experience 40

Customer Experience User Experience Branding Company 40

PYMNTS

MAY 14, 2020

In a recent conversation with PYMNTS’ Karen Webster, Miller discussed the impact of shifting buyer habits on merchants’ digital sales strategies, with optimized back-end payment processes essential to delivering a powerful customer experience on the front end. Brand Loyalty’s Surging Importance.

Payments 169

Payments Branding Customer Experience Strategy 169

Perficient

JANUARY 16, 2023

Before we get into some of the more obscure and complex examples, let’s make sure we all agree on what the term embedded finance means. Put simply, embedded finance is the placing of a financial product in a nonfinancial customer experience, journey, or platform. . What is Embedded Finance? .

blockchain 275

blockchain Software Customer Experience Strategy 275

PYMNTS

MAY 21, 2020

The company combines expertise in eCommerce, supply chain management and customer service to amplify the all-important customer experience. At Narvar, returns are more of a post-purchase customer strategy than a drain on cash flow. REI is one of the brands currently using Simple Returns. I’ll give an example.

Retail 224

Retail Customer Experience Branding Online 224

Perficient

FEBRUARY 15, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. Figure 1: Spectrum of customer expectations.

Meeting 428

Meeting Study Branding Innovation 428

Perficient

JUNE 15, 2020

The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Inform you about your customers’ intentions and interactions.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

South State Correspondent

MAY 25, 2022

It is no surprise that these banks not only have higher customer experience performance but have a higher return on equity numbers. A better customer experience means less churn, a longer account life, more repurchases, more cross-sell, lower operating cost, greater trust, and more forgiveness.

Customer Experience 195

Customer Experience Survey Examples Branding 195

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. We have been one of the first brands to have gone into esports at a global level, and with League of Legends we have an exclusive partnership.”.

social media 141

social media Branding Examples Marketing 141

Perficient

JULY 10, 2023

Political climate, environmental issues, technology innovations, criminal activity, economic volatility/inflation, account diversity, and industry regulatory changes are just a few examples of factors that often spur reputational risk or crises. Recent bank crises plead the case for risk management preparedness.

social media 170

social media Risk Management Analysis Industry 170

PYMNTS

FEBRUARY 24, 2020

But experiential marketing is also a customer-centric strategy intended to drive customer retention and strengthen the bond between retailer and consumer. According to a recent report from Forrester and Adobe , brands defined as “experience-driven” grow at a clip of 19 percent per year, compared to 13 percent for others.

Retail 210

Retail Branding New York City Indiana 210

PYMNTS

JULY 17, 2020

“The ‘shove’ toward eCommerce means more businesses are offering new digital experiences,” said Brad Wiskirchen , CEO at Kount. “That includes memberships, accounts, loyalty points and more … each representing a unique area of the customer experience that should be protected.”.

eBook 222

eBook Customer Experience Fraud Mobile 222