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Why Studying the Past of Digital Marketing is Important – Here’s Why #260

Perficient

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309
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Ingo CEO: Technology Plays Defensive Role Against Mobile Deposit Check Fraud

PYMNTS

But the digital features of the mobile cashing or depositing of checks have proven to be attractive to fraudsters (and the paper checks, of course, are exceedingly vulnerable to fraud). So, of course, would eliminating paper checks entirely, but that’s another story. “It Reversibility of payments remains a feature, too.

Fraud 252
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Why No Brand May Be The Best Brand

PYMNTS

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

Branding 100
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294
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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

The answer is yes, of course there are. I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The Approach.

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Armoire And Building A Fashion Brand That Isn’t A Fashion Brand

PYMNTS

A powerful experience that Armoire didn’t invent, of course — Gwynnie Bee and Rent the Runway both offer similar services for professional women in terms of unlimited wardrobe rental. And, Singh noted, a technology company that uses its artificial intelligence (AI) to one specific purpose — curating the right outfits to the right buyers.

Branding 135
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How B8ta Gives Consumers A Technology Test-Drive

PYMNTS

B8ta’s goal is to give technology makers with big innovations (and small ones, of course) access to a physical channel when they are too still small for the biggest stores. The manufacturer gets floor space from b8ta, as well as marketing, messaging and even price points for each product, right through the b8ta dashboard.