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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

We’ve talked to a lot of enterprise companies and popular names and also companies that no one has ever heard of that are all wanting to offer direct selling,” Bhatia said. has early conversations with brands looking to step into DTC, one of their top concerns is not messing up existing relationships with retail partners. “We

Branding 215
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Aleran Software Rolls Out OneMart B2B eCommerce Technology

PYMNTS

Sales order management company Aleran Software rolled out its OneMart B2B online shopping technology, according to a Thursday (Oct 1.) The technology’s drag and drop creator lets users quickly make safe, branded shopping experiences without the need to have technological know-how. announcement.

Software 210
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Goodyear Offers Online Discounts To Convoy Carriers

PYMNTS

In an effort to provide independent truck drivers and small fleets with discounts and access to a service network, The Goodyear Tire & Rubber Company will now provide carriers that belong to Convoy’s Digital Freight Network with access to its Commercial Total Solution.

Online 245
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Givingli Taps Blackhawk Network For eGift Technology

PYMNTS

Digital greeting card and gifting company Givingli has chosen Blackhawk Network to provide its app users with digital gift card selections. Givingli is an app that brings together greetings created by indie artists, customization functionalities, and gifts from brands, according to a Thursday (Jan. 14) announcement. “We

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”

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Augmented Reality Adds 3D Technology To Boost Retail Conversions

PYMNTS

The David’s Bridal application was built by Vertebrae , a tech company that specializes in bringing real-world applications to retailing. Vince Cacace , CEO of Vertebrae, told PYMNTS that AR in 3D has become a high-demand technology for all kinds of products and retailers. “We Some of those questions are: How big is it?

Retail 261
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Luxury Brands Work With Chinese eCommerce Sites, Shun Amazon

PYMNTS

Luxury brands are selling more and more on Chinese eCommerce sites like JD.com and Alibaba, while still keeping their distance from Amazon, according to a report in The Wall Street Journal. The idea of being listed along with batteries and windshield wiper fluid is not one that attracts luxury brands, the Journal reported.

Branding 184