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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Instagram, Snaps Team Up To Help Brands Connect With Customers

PYMNTS

Snaps is teaming up with Instagram as the social media giant gears up for the holiday shopping season by sprucing up its commercial appeal to the major brands. Messenger API support for Instagram means businesses and developers can now manage their customer communications on Instagram at scale.".

Branding 297
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Bank Value: Here is a Better Way to Calculate and Manage

South State Correspondent

Banks often don’t know who their most profitable customers are, and if they do, they ignore the basics of targeting those customers and prospects with marketing, sales, and product management. The same goes for payments and companies that will take a bank-at-work program where the customer is a client and promote the bank to employees.

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Data Leak Discovered In Marriott’s Management Company

PYMNTS

A cybersecurity research team at vpnMentor has discovered that The Pyramid Hotel Group, which manages Marriott and other hotel brands, underwent a data leak exposing vulnerabilities that could potentially be used by criminals, the company said in a report. The company said it contacted the hotel group about the breach.

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Inspire Brands To Buy Dunkin' For $11.3B

PYMNTS

Inspire Brands will acquire Dunkin' Brands , the parent of Dunkin' and Baskin-Robbins , for $11.3 billion and assumption of debt, the companies announced Friday (Oct. The release stated that the boards of both companies have approved the deal. The release stated that the boards of both companies have approved the deal.

Branding 171
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Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. 20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. The promotion started Sept.

Branding 183
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. From its start, Nubank has had the audacious goal to become the most influential financial services company in the World.

Branding 221