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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions.

Branding 145
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Vans Skates Into LA With Community-Driven Concept

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There’s community-based and community-driven. Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. Our downtown L.A.

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Rite Aid Rebrands, Reconfigures Retail Experience

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We’re charging forward on our journey to revitalize the chain drug store experience — store by store, community by community — and today we’re ready and excited to invite customers to join us on this journey,” said Rite Aid Chief Operating Officer Jim Peters.

Retail 173
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Retail Pulse: Kohl’s To Curate Brands With Facebook; Domino’s Rolls Out eBike Tie-Up

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Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101
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Nordstrom, L Brands Temporarily Shutter Brick-And-Mortar Locations

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is shuttering its brick-and-mortar retail locations for two weeks in the United States and Canada, with the inclusion of Nordstrom Rack stores, to restrict the proliferation of the coronavirus, the company said in an announcement. L Brands, Inc. , L Brands Inc. L Brands Inc. Nordstrom Inc. Nordstrom, Inc.

Branding 131
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Creating A Community For A Niche Outdoor Brand Around

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But when retail gets more niche or specialized, like in the arena of specialized outdoor good and equipment – the consumer’s interests and needs get a bit different. Quality and function are generally more key considerations than price alone – which means the customer is often looking for a wider range of very specific products.

Community 100
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Retail Pulse: Walmart Provides Health Career Path; Inspire Brands To Buy Jimmy John’s

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Brick-and-mortar retailers are expanding their efforts to provide customers with health and wellness services while taking steps to train their employees for healthcare roles. said in the announcement about the offering, “Walmart aims to be the market leader in providing retail workers a path to careers in growing fields like healthcare.

Branding 101