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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions.

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Vans Skates Into LA With Community-Driven Concept

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There’s community-based and community-driven. Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. Our downtown L.A.

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Retail 2021: The Five Things Retailers Should Be Talking About At NRF This Week

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Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. COVID-19, of course, didn’t cause physical retail’s steep decline — it just accelerated it. Retail is now about logistics and the last mile.

Retail 309
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Walgreens To Roll Out Co-Branded Cards With Mastercard, Synchrony

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In the months to come, the retailer will roll out Synchrony-issued credit cards in addition to a prepaid debit card that will be fueled by the Mastercard network, according to a Wednesday (Jan. The credit cards will link up with myWalgreens , the retailer's new customer rewards program. Sales in comparable retail locations increased 3.7

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Retail Pulse: Kohl’s To Curate Brands With Facebook; Domino’s Rolls Out eBike Tie-Up

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Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101
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Trust Becomes Valuable Commodity For Retailers

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In normal times consumers look for three things from a retailer: price, product and location. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Fake reviews can be devastating to a brand.

Retail 153
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Narvar, Simon Partner To Make Retail Returns Easier

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Customer experience platform Narvar is partnering with real estate investment trust Simon to facilitate easier retail returns, according to a press release. Despite our deep roots in eCommerce, we've always believed in the persistent power of physical retail," Amit Sharma , founder and CEO of Narvar, said in the release.

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