Branding, Case Study and social media - Community Banking Brief

Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding

Branding social media Strategy Data

Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

PYMNTS

MAY 10, 2017

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. Likewise, the company used social as a means to find new brands and products to feature. They sold out within two weeks.

social media

social media Branding Case Study Community

TikTok Dives Deeper Into Corporate Marketing

PYMNTS

JUNE 25, 2020

Owned by Beijing-based tech giant ByteDance, TikTok on Thursday (June 25) rolled out TikTok For Business , which it describes as “our global brand and platform that is home to all current and future marketing solutions for brands.”. Brands are an important part of the TikTok experience,” Puris noted.

Marketing

Marketing social media Video Case Study

Webinars

Live Demo: How to Achieve Reconciliation Zen

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Corona (Beer) Takes Hit From COVID Naming

PYMNTS

FEBRUARY 28, 2020

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. About that case study.

Case Study

Case Study Branding Study social media

Millennials Tap Facebook For eProcurement

PYMNTS

MARCH 28, 2016

The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That surpasses case studies, whitepapers and brochures. The electronic aspect of procurement goes beyond the desktop, too.

Millennials

Millennials social media Survey Case Study

How Dr Pepper Took Its Brand Into Its Own Hands For Walmart

PYMNTS

SEPTEMBER 1, 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.

Branding

Branding Retail Groups social media

10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference

Conference Marketing social media Data

Building a Brand Series: Launching Your Financial Brand

Social Assurance

SEPTEMBER 10, 2021

In the first segment of our Building a Brand series, we defined what a brand is and the importance of differentiating your brand message within the financial industry. Once you’ve established that brand message and clarified your brand direction, it’s time to begin rolling out your new and enhanced financial brand.

Branding

Branding social media Case Study Study

Crafting a Stronger Online Experience for Financial Brands

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. In order for your financial brand to stand out, you have to cover all your bases. In order for your financial brand to stand out, you have to cover all your bases.

Branding

Branding social media Online Case Study

Straight Outta Yale: Recent Grads Create New Beverage Product Line

PYMNTS

JULY 15, 2020

Someday, Onda CEO and Co-founder Noah Gray will have a great case study to write. They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. Or even a spin on the old “what I did for my summer vacation” essay.

Los Angeles

Los Angeles New York social media Retail

Unbundling The Travel Bundle

PYMNTS

JANUARY 30, 2020

Another hair in the soup is Generation Z’s increasing preference toward social media marketplaces that eschew established eCommerce platforms entirely, forcing these businesses to change tactics. eBay is further looking to compete with other sneaker storefronts via direct partnerships with several sneaker brands.

Miami

Miami social media Case Study Chicago

Levi’s Talks Up Its Big Digital Game — Including In China

PYMNTS

OCTOBER 9, 2019

is putting more of its hopes into digital and mobile channels — and online culture — to expand revenue and its brand profile, and make up for declining wholesale sales. The success of that ongoing effort could provide lessons or warning for other venerable clothing brands as consumers of all types increasing use the web to buy apparel.

Branding

Branding Google social media Case Study

Meet The 2023 FICO Decisions Awards Winners!

FICO

FEBRUARY 27, 2023

You can read more about our judges in this blog post. Nikhil Behl Vice President of Worldwide Marketing for FICO.

Meeting

Meeting social media Management Analytics

How financial services firms are using chatbot technology to transform their businesses

Insights on Business

FEBRUARY 6, 2019

–> Read the Bradesco case study to learn more. Digital Humans are a next-generation interface that combines the best customer experience influencers from both man and machine, embodying an organization’s brand and creating significant value through emotional connection, personalization and consistency.

Technology

Technology Video social media Case Study

AGL Boosts Payments 40% with FICO's Personalised Digital Collections

FICO

MAY 15, 2023

Read this case study on how National Australia Bank has automated 75% of customer contacts and has seen a dramatic imprvement in its net promoter score. How FICO Can Help You With Your Personalised Digital Collections Watch this video for a simple demostration of how FICO CCS can help your customers have a better experience.

Payments

Payments Video Customer Experience social media

RSG Media Boosts Ad Viewership by 10-25% with FICO Optimization

FICO

MAY 11, 2023

Read this case study on how American Airlines , the world's largest airline, relies on FICO Optimzation to give them a competitive edge in a highly competitive, low-margin industry. Read this blog to understand how FICO Optimization was used to save lives during the COVID-19 emergency.

Groups

Groups social media Case Study Marketing

Public Relations Does Mean Something to Your Bottom Line

William Mills

JUNE 29, 2017

That media presence really makes a difference. Sales team – everyone else – our marketing team is making a push to get more case studies and success videos in the market. Here are a few ways to watch: Greater brand recognition during early business development outreach; More inbound queries and increased qualified leads; and.

social media

social media Case Study Branding Meeting

Yotpo Gets $75M To Help Brands Capture The Digital Shift

PYMNTS

AUGUST 4, 2020

Yotpo’s outlook is so bullish – from both its CEO’s perspective and from the venture capital perspective – because the company is creating a compressed marketing stack for eCommerce, whether it’s for Patagonia or for an up-and-coming DTC sneaker brand like Brooklyn, New York-based GREATS.

Branding

Branding social media Case Study Study

Filene @finovatespring 2017 - Day Two

Filene

APRIL 28, 2017

Here are our top three concepts presented during the second day: Neener Analytics through computational social science and social media analytics help financial institutions to offer an alternative way to de-risk the loan application process.

social media

social media Big Data Case Study Analytics

Three Skills Every Marketer Needs: Organization, Coordination and Adaptation

Social Assurance

SEPTEMBER 18, 2017

Social media is the latest case study and its waves caused an upheaval not seen since the dawn of the television. MorganStanley SmithBarney understood this concept when they created an internal network which linked senior advisor to customers directly on social media. Coordination. Adaptation.

social media

social media Marketing Case Study Branding

Three Skills Every Marketer Needs: Organization, Coordination and Adaptation

Social Assurance

SEPTEMBER 18, 2017

Social media is the latest case study and its waves caused an upheaval not seen since the dawn of the television. MorganStanley SmithBarney understood this concept when they created an internal network which linked senior advisor to customers directly on social media. Coordination. Adaptation.

social media

social media Marketing Case Study Branding

Maximizing Your Website to Generate Quality Leads

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. With public relations activities, social media and blogging, you can begin drawing your prospects into your website.

eBook

eBook Marketing Automation Marketing social media

AutoGPT Will Change Your Bank

South State Correspondent

APRIL 24, 2023

In addition, you can limit the tasks so that it only books using Open Table or Delta Airlines (using your login) or by giving it a list of brands to choose from. Content Production – Where ChatGPT can create copy, AutoGPT can add graphics, format the copy, and brand it. It can then revise the work product to improve itself.

social media

social media Data Marketing Technology

Trust Bank Onboards 450K Customers in 5 Months using FICO Platform

FICO

APRIL 24, 2023

Read this case study on how Trust exceeded launch origination goals while maintaining its risk appetite and responding to customer feedback dynamically by adjusting rules and policies in near real time.

Risk Management

Risk Management Digital Banking Customer Experience Management

Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

JULY 26, 2018

Case studies: Leads are more likely to be convinced by their peers than they are your own sales pitch. Your case studies should identify a problem the customer was having and address how your product solved it. Social Media. Social media is a simple and cost-effective way to increase views.

Video

Video Marketing social media Fintech

Killing Strategy: The Disruption Of Management Consulting

CB Insights

MAY 10, 2018

For example, Bain & Company highlights a case study in which it worked with a major beverage manufacturer interested in taking more advantage of digital channels. American Standard was a lighthouse case study for this process for BCG. That’s a struggle that consulting firms can help address.

Strategy

Strategy Management Analytics Tools

The AI Industry Series: Top Healthcare AI Trends To Watch

CB Insights

SEPTEMBER 10, 2018

Big pharma’s AI re-branding . The possibilities are seemingly endless when it comes to using AI and machine learning for early diagnosis, driving decisions in drug design, enrolling the right pool of patients for studies, and remotely monitoring patients’ progress throughout studies. Big pharma’s AI re-branding.

Industry

Industry Trends Apple Study

Community Banking Brief

Brand Differentiation – How One Bank Is Producing 132% Profit Growth

Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

Webinars

Trending Sources

TikTok Dives Deeper Into Corporate Marketing

Webinars

Corona (Beer) Takes Hit From COVID Naming

Millennials Tap Facebook For eProcurement

How Dr Pepper Took Its Brand Into Its Own Hands For Walmart

10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

Building a Brand Series: Launching Your Financial Brand

Crafting a Stronger Online Experience for Financial Brands

Straight Outta Yale: Recent Grads Create New Beverage Product Line

Unbundling The Travel Bundle

Levi’s Talks Up Its Big Digital Game — Including In China

Meet The 2023 FICO Decisions Awards Winners!

How financial services firms are using chatbot technology to transform their businesses

AGL Boosts Payments 40% with FICO's Personalised Digital Collections

RSG Media Boosts Ad Viewership by 10-25% with FICO Optimization

Public Relations Does Mean Something to Your Bottom Line

Yotpo Gets $75M To Help Brands Capture The Digital Shift

Filene @finovatespring 2017 - Day Two

Three Skills Every Marketer Needs: Organization, Coordination and Adaptation

Three Skills Every Marketer Needs: Organization, Coordination and Adaptation

Maximizing Your Website to Generate Quality Leads

AutoGPT Will Change Your Bank

Trust Bank Onboards 450K Customers in 5 Months using FICO Platform

Going Viral: The Importance of Video in Today’s FinTech Market

Killing Strategy: The Disruption Of Management Consulting

The AI Industry Series: Top Healthcare AI Trends To Watch

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