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Mobile Cards Key To Winning Bank Accounts

PYMNTS

Mobile Cards: Make or Break? One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers.

Mobile 153
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Leveraging social media, Gentle Monster started to get traction.

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Marketing Deposits Like Barbie

South State Correspondent

The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Bank Lesson : Banks should consider developing and amplifying a signature brand element through their marketing. Walk into the average branch, and it’s usually hard to discern a bank’s brand.

Marketing 195
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Sephora: The Key To Omnichannel Commerce Is Options, Options, Options

PYMNTS

Beauty is in the eye of the beholder, which is why today’s brands typically stock or share dizzying arrays of products that appeal to different tastes. We just found that because we make [BNPL] as easy as using a credit card, it is a really seamless checkout experience,” Bojanowski said. “It

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How to Keep Social Media Content Fun and Fresh as a Financial Brand

Social Assurance

In fact, every day of the year, there is a celebration of something that your financial brand can post about! From Guacamole (September 16 th ) to International Bankers Day (December 4 th ) there are 365 opportunities to celebrate and incorporate a national day into your social media calendar. Sombreros welcomed.

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The power of “old-school social media”

Long Lasting Ideas

I have a friend, a retired executive for a well-known global brand. It’s about old-school “social media’. I’m sure you’ll agree that these types of messages wouldn’t benefit your bank or its brand. When and how you respond to them will impact their feelings, not only about you, but about the bank and its brand.

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How can banks personalize customer communications via social media?

NCR

For banks and financial institutions, a social strategy that utilizes the entire social ecosystem to deliver relevant, personalized information can help brands communicate with a broader range of current and prospective customers. So how can you use social in the most effective and efficient ways possible?