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How to Set Your Strategic Planning Time Horizon

South State Correspondent

Research & development, product design, human capital and brand building is usually a next year item when it should be a next decade exercise. They are either creating value in a product line such as credit cards, a customer segment like technology companies or have developed a very clear brand/culture proposition.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

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How To Capture The Consumer With Digital Wallets In Their Purses And Back Pockets

PYMNTS

consumers have largely relied on cards, were comfortable with them as a main purchase tool and the U.S. Consumers were in many ways forced to figure out how to use digital wallets for their everyday needs, such as grocery or food delivery,” Mao said. “QR Mao said forecasts predict that digital gift card volume in the U.S.

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The fraud triangle: What it is and how to apply it to your customers

Abrigo

Banks and credit unions should consider teaching their staff how to use the fraud triangle to enhance their ability to shield customers from fraud. When customers come in with a suspicious check or need to withdraw money to buy gift cards to pay the IRS, they are rarely trying to commit fraud knowingly.

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Personal Finance Fails (and How to Fix Them)

BankBazaar

The “Desi Dream” Debt Trap I remember the time I maxed out my Credit Card buying that “designer” lehenga for my best friend’s Shaadi! That colleague who seems to have a brand-new car every year, or the friend whose social media is a constant stream of #blessed vacation photos. But beware!

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New Launch: The New RBL Bank-BankBazaar SaveMax co-branded Credit Card

BankBazaar

We are beyond excited to announce the launch of our co-branded Credit Card with RBL Bank. The RBL Bank-BankBazaar SaveMax co-branded Credit Card comes equipped with a wide range of benefits and features. We are sure you will love this card as it offers you reward points on every purchase you make. .

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Visa CEO On Apple Card, Big Tech, Libra

PYMNTS

In a wide-ranging televised interview, Visa CEO Al Kelly discussed Apple ’s new co-branded credit card, Big Tech ’s move into financial services, and Visa’s interest in the Libra Association , per reports from CNBC. He noted that they have a great brand, and they have a retail footprint.

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