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Pandemic Accelerates Social Commerce; Gives Brands New Selling Option

PYMNTS

Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. For example, fashion brands have found success on Instagram and its visual strength.

Branding 148
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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
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Department Store Redux? Scenario Planning For The DTC Business

PYMNTS

Anytime a startup like Scalefast can take $22 million off the venture capital table in the middle of a pandemic, things are changing. The direct-to-consumer category continues to grow with startups and early-stage companies looking to capitalize on the digital shift. Q4 is stellar for these brands and their new efforts.

Branding 181
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DBS, Standard Chartered To Launch Trade Finance Registry

PYMNTS

DBS Group and Standard Chartered are launching a digital trade finance registry along with 12 other Singapore banks, Reuters reports, with the idea being to help reduce the risk of fraud. Digitization is essential to helping to expand the parameters of availability for global traders, though FinTechs haven't been able to fully capitalize.

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The Slow-and-Steady Approach To The Skincare Race

PYMNTS

Others focused on groups that were normally left out when designing and formulating products, with men being a particularly favored group. The brand they created was called Herbivore Botanicals. Today, the brand is very different than the soap-making operation that was formerly run out of its founders’ kitchen.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Luxury Retail Finds New Avenues As Brick-And-Mortar Fades

PYMNTS

The company has raised a total of $288 million in funding from venture capital and private equity backers, including Great Hill Partners, Greycroft, PWP Growth Equity, Sandbridge Capital, Industry Ventures and Canaan. Luxury retail is also getting more social, especially in China. Indeed, in its recent U.S.

Retail 123