PYMNTS

MARCH 2, 2017

Boston-based athletic company New Balance has a simple mission: to become the world’s best running brand. Nike and Adidas would also like to be the world’s best running brand, and both are much larger. And those collaborations are even more on display in New Balance’s new brand of physical stores. The Run Hub.

Retail 100

Retail Boston Community Branding 100

PYMNTS

FEBRUARY 4, 2019

The marketing tool that ended up working best for the brand was opening a physical store – and giving customers a change interact with their line of couches. Today, Interior Define has opened several new guide shop locations in New York, LA, San Francisco, Austin and Boston. “We

San Francisco 101

San Francisco Branding Austin Customer Experience 101

PYMNTS

JANUARY 28, 2019

Since about mid-December of 2018, checking out in the stores here in Boston has become even more of a hassle. This newfound friction is the result of the City of Boston passing a bill that bans plastic bags and gives merchants the right to charge for ones made of paper. The ability for merchants to surcharge in the U.S. is nothing new.

Regulation 181

Regulation Boston Cards Innovation 181

PYMNTS

JUNE 15, 2016

Staples and Office Depot saw months of hard work go up in smoke when their long-expected merger was denied by regulators and both brands had to take long, hard looks in the mirror before deciding how to proceed. For Staples, the answer wasn’t to sulk around for months.

Los Angeles 100

Los Angeles San Francisco Houston Dallas 100

Jeff For Banks

JANUARY 11, 2014

According to a 2012 Boston College Center for Retirement Research study , 63% of American males (why only males I do not know) participated exclusively in defined contribution (DC) retirement plans in 2007, up from 47% in 1992. Can we brand ourselves as the trusted advisor in our communities?

Boston 89

Boston DC Community Community Bank 89

PYMNTS

AUGUST 18, 2016

That’s become pretty much gospel for brands, retailers and marketers alike. And one of the most valuable forms of data right now is behavioral data because it tells a retailer or brand where a customer or potential customer goes, does and spends their time and money on. In other words, it’s a lot of that uber-valuable type of data.

Data 100

Data Meeting Company San Francisco 100

PYMNTS

JUNE 25, 2018

Then I went to Whole Foods on the North Shore of Boston Saturday morning to do some grocery shopping. He then asked if I would like information about how to become an Amazon Prime member so that I could take advantage of those deals. When I told him I was already a Prime member, he said, “awesome,” and handed me two pieces of paper.

Retail 156

Retail Branding Millennials Online 156

PYMNTS

SEPTEMBER 27, 2017

Berger’s ambition is to for Marie Claire to be the brand that curates an experience for women that is about discovering the “ Next Big Thing ” at the intersection at fashion, beauty, content and technology as women go about their day – making it, as Berger told Webster, experiential and real.

Groups 158

Groups Las Vegas Retail Branding 158

PYMNTS

AUGUST 3, 2017

This year, Boston Retail Partners principal analyst Ken Morris shared his thoughts with Glossy on the closing department stores and what’s happening as a result. To embrace these opportunities, real-estate developers must get closer to consumers and figure out how to meet their evolving wants and needs. Not quite yet.

Retail 133

Retail Massachusetts Technology Boston 133

PYMNTS

DECEMBER 21, 2016

Germany- and Boston-based Spreadshirt uses data, analytics and even social media information to build a product and spread news among communities while printing more than 3.6 Globally, the company has more than 500 employees spread between Leipzig; Boston; Henderson, Nev.; million items last year. Greensburg, Penn.;

Data 100

Data Boston Community social media 100

PYMNTS

MARCH 9, 2020

They decide how to extend selected discounts, when to offer them and who to offer them to. What will factor into any restaurant or restaurant group’s success in tomorrow’s online world are the numbers and demographics of just how tourist-traveled your city, town, or region is going forward.

Miami 130

Miami Los Angeles Austin South Carolina 130

PYMNTS

NOVEMBER 29, 2017

They have to organize the group, figure out when everyone is free, what they want to pay for tickets and then how to purchase that block of tickets for the group. The Yankees are an internationally recognized brand, so why would we try to pull them to Fevo’s app?” This person’s life, Daie noted, is full of friction.

Groups 139

Groups Branding Boston US 139

PYMNTS

JANUARY 27, 2017

Custom algorithms then come into play to begin figuring out how to build customized communications. Boston-based readers know — and likely love — Papa Gino’s, a regional pizza chain that had developed a serious defection problem. The results are immediate, measurable, cost-effective and transformative,” he said. Redefining Goals .

Los Angeles 100

Los Angeles social media Retail Marketing 100

PYMNTS

NOVEMBER 30, 2020

If there’s one thing these players know how to do, it’s motivating people to take action and to use digital platforms and methods to distribute those incentives. According to a recent pilot study at a pediatric hematology clinic at Boston Medical Center, ridesharing services reduced the clinic's no-show rate by 8.5 percentage points.

Arizona 160

Arizona Survey Boston Examples 160

PYMNTS

APRIL 16, 2018

I said then that the payments and commerce power brokers of 2018 and beyond understand how to use context to monetize consumer intent without compromising their trust, their data and therefore their expectations of the platforms when using them. Those same people would also sit in front of the television to watch their favorite shows.

Google 121

Google Data social media Branding 121

PYMNTS

NOVEMBER 19, 2018

All of those things are precisely what Sam Walton staked the Walmart brand on 56 years ago when he opened the first store in Bentonville, Arkansas. The brand was built on keeping prices low, and stocking shelves with a variety of merchandise categories that would keep consumers coming back week after week.

Retail 167

Retail Online Branding Analysis 167

PYMNTS

JUNE 10, 2020

Northeastern cities like New York and Boston with an incredible and nearly unexpected force, a bit like a tsunami that surged and almost overnight washed away the entire cultural practice of eating out. And, he noted, the challenges only go on from there, as this week they can reopen their Boston-based Sip Wine Bar for outside seating.

How To 132

How To Boston Groups Massachusetts 132

PYMNTS

JUNE 10, 2016

PYMNTS caught up with Powers to talk about about how mobile payments have powered the mobile parking industry, how to encourage those unfamiliar with mobile payments to give parking apps a try, and what’s next down the road. People want to own their brand.”. A business powered by municipalities and mobile payments.

Mobile 100

Mobile Payments Training Wisconsin 100

PYMNTS

SEPTEMBER 10, 2018

Biologists wanted to better understand how to keep the human body’s ecosystems from being devastated by disease, so humans could live longer, healthier lives. Some spend much more in cities like Boston, New York and San Francisco. But that’s just one side of the Uber ecosystem. Fleets As The Fuel. Uber Eats users concentrate 53.6

Innovation 146

Innovation Cards Payments San Francisco 146

PYMNTS

SEPTEMBER 17, 2018

This small business is a really small business: a guy working out of a teeny tiny storefront in a little town north of Boston. He seemed confused at first — obviously no one had ever tried to pay him this way — but I explained how it would work. Since he had other options for how to receive payment from me, he dropped it with his bank.

Payments 195

Payments Innovation Boston Branding 195

PYMNTS

JANUARY 15, 2018

This year, Google reported that 15 percent of those searches were for brand-new search terms, but down from the 20 to 25 percent they claimed in 2007. It’s a way for consumers to use what they all know how to use – their voices – to do a series of things that they’d perhaps use their voices to ask someone to do for them, anyway.

Innovation 109

Innovation Payments Google Training 109

Independent Banker

OCTOBER 29, 2014

Big-brand megabanks, the Visa and MasterCard networks, and big-box merchants had signed up to become partners with Apple’s universal retail smartphone app that uses Near Field Communication and tokenization technologies. Play with it, and learn how to master the technology and digital interactions. slide Technology Trends'

Mobile 105

Mobile Community Bank Community Technology 105

PYMNTS

DECEMBER 11, 2019

Co-founder James Bello initially worked at the headquarters of a major retail chain, and then moved to Boston to serve in their innovation group. They were then able to figure out how to turn those products into usable food that is healthy for pets to eat and that has functional properties as well.

Millennials 144

Millennials social media Retail United States 144

CB Insights

MARCH 27, 2019

And because it’s so valuable — and not well understood — the scope of exactly what the big tech brands have been collecting is only recently being recognized by the general public. is a Boston-based startup that verifies government-issued IDs for third-party businesses. Confirm.io

Google 76

Google Apple Security Data 76

PYMNTS

AUGUST 17, 2016

When Godiva wanted to create a digital ad and shopping campaign around Valentine’s Day — probably the busiest shopping season for the chocolate maker — but didn’t have the time or resources to pull it off, it turned to a Boston-based company called Zmags and a tool called Creator. Most retailers struggle.

Meeting 100

Meeting Company Retail Resources 100

William Mills

MAY 11, 2016

Credit HQ helps demonstrate to a small business how to start trading. Branded version is available. ^KT. As a co-branding solution, it would work very well. Showing a data segmentation manager on a map of the Boston area. Showing using a brand new device on a brand new connection. How does this work?

Video 40

Video Mobile social media Analytics 40

PYMNTS

SEPTEMBER 19, 2016

The media has declared chatbots the digital version of the little black dress: a technology staple that every brand must now have and every payment type must now commerce-enable. In fact, many of them are primitive to the point of being annoying, if you can figure out how to use them in the first place.

Payments 100

Payments Mobile Apple Google 100

PYMNTS

SEPTEMBER 6, 2016

Thinking that way misses a much bigger point: That is, looking at an “average” percent of sales done in a physical store is about as accurate as following the Farmer’s Almanac ‘s prediction of the average amount of snowfall in Boston each winter by examining how furry the caterpillars are. Take books, for example.

Payments 100

Payments Online Mobile Retail 100

CB Insights

MAY 10, 2018

Before Bruce Doolin Henderson opened the doors of Boston Consulting Group on July 1, 1963, the concept of “competition” barely existed in American business culture, let alone the concept of strategy. For example, if a new CPG brand is trying to figure out how to price its products, it has a fairly routinized problem on its hands.

Strategy 78

Strategy Management Analytics Tools 78

PYMNTS

JANUARY 30, 2017

Playing the field might also depend on the time of the year or how crowded things get at your favorite spot. If you’re a chipmunk in Boston, you might not want to venture far or even stay out a long time when the weather is cold or snowy. You’ll exploit known places until you’re forced to explore — and then exploit — new ones.

Retail 100

Retail Study Branding Data 100

PYMNTS

JANUARY 7, 2019

But those concerns haven’t stopped consumers from using voice to access these new experiences, because they trust the primary enabler of those voice-enabled purchasing experiences – today that’s Amazon – as well as the underlying payment methods they use to make those purchases, which are network-branded credit and debit cards.

Mobile 205

Mobile Innovation Apple Study 205

PYMNTS

JULY 22, 2019

Had I been in town, I might have used Google to find a store near me in Boston that carried the brand I wanted so I could try before I bought. But I had options: lots of choices for what to buy, places to find information about what to buy, a choice in how to buy it – and an easy way to access those options and choose before my class.

Innovation 170

Innovation US Maine Google 170