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Mastercard acquires data platform SessionM to help brands boost customer loyalty

Bank Innovation

Payments giant Mastercard has acquired Boston-based SessionM, a nine-year-old software company that helps clients improve customer relationships through data analysis.

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Lyft Tests Self-Driving Cars In Boston

PYMNTS

Lyft has started its self-driving car pilot with the self-driving car company nuTonomy , matching its riders with autonomous vehicles in parts of Boston. nuTonomy made the announcement that passengers in Boston’s Seaport district will experience self-driving rides on the Lyft network in nuTonomy vehicles. ”

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Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

With all due respect and apologies, a triple whammy was served up in Boston today: Tom Brady is leaving the New England Patriots, the coronavirus has shuttered bars on St. But while Brady won’t win any more titles for New England, his branding story is just getting started. The strength of the person is the strength of the brand.”.

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Mastercard And BJ’s To Offer A ‘Priceless’ Boston Experience

PYMNTS

Boston doesn’t quite make it into the top tier of U.S. A “Priceless Boston” experience that includes an all-frills tour of Fenway Park (and tickets to that night’s game), a NASA astronaut-led session at the Museum of Science and a fishing trip with head chef Ken Oringer from the Toro restaurant. The prize?

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Yum! Brands Brings Taco Bell And KFC To Grubhub

PYMNTS

Brands is buying a 3 percent ownership stake in Grubhub and is teaming up with the company to provide delivery from two of its brands. In 2017, it gobbled up at least three different food delivery competitors: Boston-based Foodler, Groupon’s OrderUp and, most recently, Yelp’s Eat24. million active diners, which was above the 11.53

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Tracksmith: Taking DTC Running From Heartbreak Hill To The Global Market

PYMNTS

Boston is home to the world’s “statement race” — the Boston Marathon. you’d be hard-pressed to find a Chowdahead who doesn’t think Boston is the running capital of the world. you’d be hard-pressed to find a Chowdahead who doesn’t think Boston is the running capital of the world. Bostonians take their running seriously.

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Rinse Clothing Service Raises $14M To Expand To Boston, Chicago And Beyond

PYMNTS

Rinse has a solution for both, and thanks to a $14 million Series B funding round led by Partech, it’s taking that solution to two new cities: Boston and Chicago. Our goal is to be the first and largest national brand in clothing care and become a household name,” said Prakash.

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