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The Top 10 Most-Read Articles on The Financial Brand in 2022

The Financial Brand

This article The Top 10 Most-Read Articles on The Financial Brand in 2022 appeared first on The Financial Brand. Technology is at the forefront in banking, and topics like digital strategy, user experience and banking-as-a-service all show up on the top 10 list.

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Transforming the User Experience: Five Steps to Boost Conversions for Your Financial Brand

Digital Growth Institute

However, many financial brand websites fail to reflect this truth, as revealed by digital secret shopping studies. In this article, we’ll show you how to transform the pain points costing your financial brand millions of dollars into valuable opportunities.

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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

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4 Ways Personalization Is Evolving at Top Banks

The Financial Brand

This article 4 Ways Personalization Is Evolving at Top Banks appeared first on The Financial Brand. The ability to use AI to leverage data in real-time is a top priority for banks looking to offer personalized user experiences.

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Getting Started On Embedded Finance

Perficient

There are many third-party ‘banking-as-a-service’ companies that use API integrations to embed financial services into the user experience of non-financial companies. In future articles, we’ll look at embedded finance from a banking, payments, lending, and insurance offerings perspective. . Embedded Finance and Blockchain .

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Leveraging Data to Transform Digital Banking into a Profit Center

The Financial Brand

This article Leveraging Data to Transform Digital Banking into a Profit Center appeared first on The Financial Brand. Digital transformation often focuses on improving efficiency and the user experience. This article Leveraging Data to Transform Digital Banking into a Profit Center appeared first on The Financial Brand.

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Transforming Your Financial Brand's Website: From Glorified Brochure to Sales Powerhouse

Digital Growth Institute

Discover the secrets to transforming your financial brand's website from a lackluster online brochure into a dynamic sales engine. Learn from the successes and failures of renowned brands like Toys R Us and Target, and understand the power of mindset and perspective in unlocking your website's true potential.