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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195
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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

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Visual Storytelling: Use Graphs & Charts to Your Advantage

Perficient

Unlike with graphics and gifs, it is less important to stay within brand guidelines when designing a graph or chart. Refer to this article as a guide for using color within your graphs. Mastering the use of visual elements is crucial to achieving your marketing goals, so we hope you’ve enjoyed following along with our tips and tricks.

Data 322
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Everyone’s talking about APIs. Why?

Insights on Business

As Jim Marous notes in his article, Top 10 Retail Banking Trends and Predictions for 2017 , “APIs were not even listed as a 2016 trend, but was #4 in 2017.”. They want a user experience that is designed, simple, easy to use, and innovative. One of the new APIs from IBM is Cognitive Market Sensing.

Las Vegas 194
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A Masterclass in Bank Total Experience In One Graphic

South State Correspondent

Banks that focus on the customer experience have come to learn that it is not the forward-facing customer experience that matters, but the “total experience” that now counts. Total experience is the business strategy for creating superior customer AND employee experience. What Is Total Experience?

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Decoding Data: Harnessing the Power of Your Financial Brand's Online Presence

Digital Growth Institute

The top 3 insights from this article: The importance of owning your digital real estate and data: While renting digital real estate (like running ads on third-party sites) can be an option, the rapidly evolving landscape of digital privacy, coupled with the rise of ad-blockers, make it an increasingly challenging avenue for growth.

Data 15
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4 Priorities for Increased Customer Centricity in Banking

The Financial Brand

This article 4 Priorities for Increased Customer Centricity in Banking appeared first on The Financial Brand. This article 4 Priorities for Increased Customer Centricity in Banking appeared first on The Financial Brand.