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Young Women Are Getting Richer. Here’s How Banks Should Market to Them

The Financial Brand

This article Young Women Are Getting Richer. Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.

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Zillennials: The Millennial & Gen Z Mash-Up with Unique Financial Needs

The Financial Brand

This article Zillennials: The Millennial & Gen Z Mash-Up with Unique Financial Needs appeared first on The Financial Brand. You've heard of Millennials. Really, Zillennials are the micro-generation segment for bank marketers to watch. You've heard of Gen Z.

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How Millennials Are Propelling Halloween To New Retail Heights

PYMNTS

That growth appears to be driven by millennials, with responses to a recent Citibank poll indicating survey participants between the ages of 18 and 36 expect to spend 2.5 Increased millennial spending comes despite the fact that the demographic is the one that most needs to save money, CitiBank noted in the article.

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Enthusiasm for Apple Savings Account High Among Millennials and Gen Z

The Financial Brand

This article Enthusiasm for Apple Savings Account High Among Millennials and Gen Z appeared first on The Financial Brand. This article Enthusiasm for Apple Savings Account High Among Millennials and Gen Z appeared first on The Financial Brand.

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An Analysis of Apple’s Strategy in Banking: Memojis, Marketing & Next Moves

The Financial Brand

This article An Analysis of Apple’s Strategy in Banking: Memojis, Marketing & Next Moves appeared first on The Financial Brand. It’s just as much part of Apple’s strategy for reeling in Millennials & Gen Z as its Apple Pay marketing. You can tell a lot from a memoji.

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How to Define the Generations: The Ultimate Guide for Marketers

The Financial Brand

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.

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Bank Value: Here is a Better Way to Calculate and Manage

South State Correspondent

This article examines why the standard way to value a bank is flawed and how to have a better methodology. The Better Way to Calculate Value: Customers and Product If you lower deposit rates in this market, you will likely lose customers to competition that may be paying 5% or greater. Now, we want to add another layer.