PYMNTS

JANUARY 31, 2019

Middle-market consumers have Wayfair, there’s Chairish for those who want designed or antique furnishings, and there are startups like Burrow, Maiden Home, The Inside, and Interior Define. Article is part of that up-and-coming class, though its story is a bit different than its fellows in the field. CEO Aamir Baig told Forbes.

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South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. This article looks at how this bank does it and provides a step-by-step breakdown of how you can incorporate their lessons into your bank to create outsized financial performance and differentiate franchise value.

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South State Correspondent

JULY 19, 2023

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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Perficient

AUGUST 31, 2020

Leverage Graphics to Showcase Your Digital Brand. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale. Useful on so many platforms, pictures are an integral part of communicating your brand to the right audience.

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Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

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The Financial Brand

APRIL 15, 2024

This article Is AI the Future of Persuasive Bank Marketing? appeared first on The Financial Brand. Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. This article Is AI the Future of Persuasive Bank Marketing? appeared first on The Financial Brand.

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The Financial Brand

APRIL 12, 2024

This article New Email Rules 2024: Marketers, Authenticate or Get Trashed appeared first on The Financial Brand. This article New Email Rules 2024: Marketers, Authenticate or Get Trashed appeared first on The Financial Brand. Email authentication is now mandatory in 2024.

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PYMNTS

APRIL 15, 2020

That competition has also extended to high-end furniture market, which is starting to show some new activity with Crate & Barrell, CB2, West Elm and now a direct-to-consumer (D2C) Canadian brand called Article gaining momentum. Article is an online furniture pure-play. percent market share. Wrong size or color?

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The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand. An influencer makes for an excellent supplement in a bank's brand. But, how do you execute an influencer marketing strategy successfully?

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The Financial Brand

APRIL 16, 2024

This article Move Over CMOs, Data-Driven Growth Marketers Are Taking Over appeared first on The Financial Brand. The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.

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The Financial Brand

MARCH 22, 2024

This article Pay for Performance: The Tactic Saving Marketing Budgets in 2024 appeared first on The Financial Brand. Consumers and businesses have hired the marketing team at your institution for a new role: The organization's best new sales team. And it should give marketing higher priority in banking's budget this year.

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The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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Chris Skinner

MAY 20, 2019

Another few articles I’ve picked up this week have focused upon the new generation of consumer: Gen Z. I would call them the iGen but that’s too branded, so marketers call them Gen Z. Who are the Z Gen? As of 2019, the breakdown by age looks like this: Baby … The post Are you focused on the right customer?

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The Financial Brand

MARCH 29, 2024

This article The Great Checking Account Migration: How Marketers Grab Growth in 2024 appeared first on The Financial Brand. Now, bank marketers have a once-in-a-decade opportunity to serve the coming checking account migration.

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The Financial Brand

JANUARY 31, 2024

This article What’s the Future of the Global Fintech Market? appeared first on The Financial Brand. A recent survey and report by the World Economic Forum found that many global fintechs are finding prosperity and profits in underserved markets. This article What’s the Future of the Global Fintech Market?

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The Financial Brand

MARCH 25, 2024

This article Young Women Are Getting Richer. Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.

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The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

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How To Marketing Branding Strategy 24

The Financial Brand

MARCH 25, 2024

This article Why Marketing Has a Critical Stake in ‘Data Migration’ from Legacy Systems appeared first on The Financial Brand. Marketing must be in the room as decisions are made. Mergers and moving to the cloud help drive new thinking about data.

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The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. This article Influencer Marketing: Is the ROI Worth it for Community Banks? This article Influencer Marketing: Is the ROI Worth it for Community Banks?

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PYMNTS

NOVEMBER 1, 2017

Walmart will no longer carry Danskin brand apparel products in its stores or on its website, according to New York Post reports from Tuesday (Oct. Danskin is a 135-year-old brand owned by parent company Iconix Brand Group and generating $15.5 The retailer will remove the products from its shelves in 15 months. . On Monday (Oct.

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The Financial Brand

NOVEMBER 30, 2023

This article 6 Steps to Crafting Compelling 60-Second Marketing Videos appeared first on The Financial Brand. Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.

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The Financial Brand

JANUARY 17, 2024

This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand.

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The Financial Brand

FEBRUARY 29, 2024

This article Marketing Swag: What’s Hot, What’s Not (& What Is it Even?) appeared first on The Financial Brand. Promotional swag is a cost-effective marketing tool — plus the right product can turn a customer into a walking billboard. appeared first on The Financial Brand.

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The Financial Brand

NOVEMBER 2, 2023

This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand. This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand.

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Perficient

OCTOBER 26, 2020

Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. ? ? ? ? ?. It’s basically just an article information site, but they went extraordinarily deep. Has their focus shifted? In this episode of the?award-winning?Here’s

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The Financial Brand

SEPTEMBER 27, 2023

This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand. Banks ramped up their marketing after the pandemic. This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand.

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The Financial Brand

MARCH 15, 2024

This article Your Marketing Team Needs New Skills to Succeed Today. Here’s How to Implement Them appeared first on The Financial Brand. Bank marketing teams will likely need to think outside the box to incorporate the necessary skills to succeed — and innovate — in this brave new world.

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The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

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The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. Here's what CMOs can do to avoid being a cost-cutting target again.

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The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

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The Financial Brand

FEBRUARY 13, 2024

This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand. Now it's adding marketing fuel. This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand.

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PYMNTS

OCTOBER 14, 2019

As Barneys New York wades through bankruptcy, Saks Fifth Avenue and Authentic Brands have partnered to bid almost $270 million to buy the luxury specialty retailer, a source told The Wall Street Journal on Monday (Oct. That bid is about $220 million, the article said. The bankruptcy auction will take place no later than Oct.

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The Financial Brand

JANUARY 4, 2024

This article Why New Market Conditions Require a Refreshed Approach to Banking Innovation appeared first on The Financial Brand. This article Why New Market Conditions Require a Refreshed Approach to Banking Innovation appeared first on The Financial Brand.

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The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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The Financial Brand

NOVEMBER 23, 2023

This article 2024 Marketing Roadmap: More Customer Focus, More Streamlining & Fresh Takes on Life’s Milestones appeared first on The Financial Brand. Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.

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The Financial Brand

DECEMBER 26, 2022

This article 62 Digital Marketing Statistics Every Financial Marketer Should Know appeared first on The Financial Brand. Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.

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