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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Is It Time For Apple To Allow Others Access To The iPhone NFC Chip?

PYMNTS

You can see it in how investors are putting money to work in both consumer-facing and B2B startups, and how startups and incumbents are forging new partnerships to move innovation faster to market. Those conversations have largely ignored the Biggest Tech company of all, Apple, and Apple Pay.

Apple 227
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162
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Apple Patent Shows Self-Configuring Smart Home

PYMNTS

A new Apple patent application outlines the way a truly independent smart home would function. According to Apple, the challenges of configuring a smart home are a myriad, such as getting the different brands of various items to all work together. Once inserted, the smart home would figure out what to do with them.

Apple 157
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Commercial Card Innovation Puts SMBs In The Spotlight

PYMNTS

Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). This week’s commercial card innovation tracker includes the launch of business cards by American Express and Amazon in addition to one by Wyndham Hotel & Resorts and Barclays.

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Apple Hopes 5G iPhones Will Boost China Sales

PYMNTS

Apple is hoping its new 5G iPhones will help it bridge a gap in sales in China, where it has been beaten out by rivals like Huawei, The Wall Street Journal (WSJ) reports. But in China, the phone wasn't seen on display at an Apple store in Shanghai. On Tuesday (Oct. in recent years.

Apple 160
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Apple Seeks New Innovation Blood From Google X Founder

PYMNTS

Now that Apple’s less-than-stellar earnings report has had time to propagate throughout the industry, the commonsense takeaway is that the company has lost a piece of the innovation mojo that has defined the brand for so long. Haters beware — Apple isn’t taking that criticism laying down.

Apple 100