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Social Media As The ?Ticket? For Contextual Commerce

PYMNTS

Sports fans can’t get enough of their favorite players and teams: Their social media accounts oftentimes have hundreds of thousands or millions of followers. They sold out in 23 minutes — proof that social media channels can be successful mediums for consumer purchases. And the shoes?

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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Mobile Cards Key To Winning Bank Accounts

PYMNTS

Mobile Cards: Make or Break? One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers.

Mobile 153
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Deep Dive: Why Seamless Payments Are Key To Customer Engagement During The Pandemic

PYMNTS

Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236
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Making The Swych From Plastic Gift Cards To Mobile, Digital Ones

PYMNTS

Gift cards may seem a logical answer. But not brand. What happens if you buy a card from a store that’s not exactly right for that person? Stuck is stuck, with a tight smile of thanks, and perhaps that card is left in a drawer. Stuck is stuck, with a tight smile of thanks, and perhaps that card is left in a drawer.

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Restaurant Ordering Apps, Cloud Technology, Cash Hoarding Top This Week’s News

PYMNTS

Main Street USA Was Healthy In February, But Coronavirus Is The Wild Card. Can The New England Patriots Brand Survive Losing Tom Brady? Tom Brady announced on social media that he won’t sign with the Patriots for the 2020 season after two decades with the team. Fun, Cool and Otherwise Interesting.

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WePay: Contextual Is The Future Of Commerce

PYMNTS

Native commerce is where Aberman believes all platforms are headed — and that’s not just true for software developers like Apple, Google and Microsoft, but also for social media platforms like Facebook, Pinterest and Instagram. “In The Media/Commerce Connection. That’s what Rich Aberman, co-founder of WePay , predicts.