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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. prefer to bank via a mobile app or website.

Marketing 294
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InsureTech Connect 2022 Recap: Key Themes Include Data, Personalization, and Embedded Insurance

Perficient

This was evident with innovative applications for underwriting, customer service, and claims management. We also know that a robust digital strategy and API development plan are required to be successful: Partnerships and experiences will be an extension of carrier brands, so they must be carefully cultivated.

Data 275
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Car Subscription Market Set To Grow 71 Percent By 2022

PYMNTS

Beyond BMW and Cadillac , the subscription market is growing as consumers and brands take note: Software vendors, too, are turning to subscriptions, according to the PYMNTS Subscription Commerce Tracker. Here is how different industries are innovating with subscriptions. in Q1 2018 to 64.0 in Q2 2018.The

Marketing 110
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Delivering Restaurant Innovation With Mobile Tech

PYMNTS

According to the new PYMNTS Order To Eat Tracker , the volume of mobile app orders rocketed 130 percent from 2016 to 2018, and the overall mobile order market value is set to reach $38 billion by 2020. And digital innovators are devising new ways to deliver food to consumers.

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Meet Our 2022 FICO Decisions Awards Judges

FICO

FICO has announced its panel of independent judges for the 2022 FICO® Decisions Awards , which honor businesses achieving outstanding results using analytics and decision management technology to grow their business, manage risk and reduce costs. 2022 Judges (Left to Right): Sidhartha Dash, Paul Deall, Senthil Erulappan, Armando Junior.

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Payments Innovation Fuels Rise In Football Gambling

PYMNTS

It’s also the start of another football gambling season — one that involves mobile commerce and digital payments, and companies trying to innovate their way to success in this growing field of transactions. More Innovation. Such desire for speed is also helping to drive innovation in other forms of gambling-related payments.

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Diving Into Digital Assets: The Business Side of NFTs

Perficient

It’s 2022, and it seems all the rage in media and digital asset news is surrounding non-fungible tokens (NFTs) and the Metaverse. And today, OpenSea, an NFT marketplace that launched in 2017 and completed a Series C funding round for $300 million in January 2022, is valued at $13.3 Let’s put that in context.

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