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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. prefer to bank via a mobile app or website.

Marketing 294
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The 2022 GonzoBanker Awards

Gonzobanker

Who saw 2022 coming and accurately predicted the headlines? A few modest examples of the 2022 roller coaster ride: The Fed rate hikes in 2022 totaled 425 basis points. In 2022, there was… wait for it… exactly one. Goes to 2022. Goes to all the hot tech and defi players that bought pricey ads at the 2022 Super Bowl.

Community 216
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5 Actionable Insights From 2Q 2022 Bank Earnings

South State Correspondent

With 100+ public banks reporting, we have more than a representative sample to see 2Q 2022 bank earnings trends and derive some operational insights on bank performance. We used the S&P Global database, earnings releases, and investor calls to gather the first hundred banks releasing 2Q numbers as of 8/2/2022.

Trends 195
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InsureTech Connect 2022 Recap: Key Themes Include Data, Personalization, and Embedded Insurance

Perficient

We also know that a robust digital strategy and API development plan are required to be successful: Partnerships and experiences will be an extension of carrier brands, so they must be carefully cultivated. The digital experience requires real-time and frictionless interaction delivered by robust cloud and API programs.

Data 275
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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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Inside Marketing: Navigating The Changing Credit Union Landscape In 2022

William Mills

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

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Will Your 2022 Approach Be Consumer-Driven?

Independent Banker

As banks head into planning sessions for 2022, it has perhaps never been more important for financial institutions to invest time and resources into market studies and research. What matters most is your market, your current and prospective customers and what they think about what your bank has to offer. “We

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.