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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Inspire Bets $11.3B That Its Brands Can Run On Dunkin’

PYMNTS

Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Dunkin’ Brands CEO Dave Hoffmann noted the acquisition was a testament to the progress Dunkin’s had made and maintained during the global pandemic leaving the brand “stronger than ever.”. “We Inspire’s Many Brands .

Branding 183
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Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

PYMNTS

Designer Brands Inc. percent for the first quarter of 2020, in comparison to a 3 percent rise in the same quarter of fiscal 2019, according to an announcement. percent for the first quarter of 2020, in comparison to a 3 percent rise in the same quarter of fiscal 2019, according to an announcement. percent to $482.8

Branding 141
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BI Ignite 2019: Tackling Payments Innovation and Rebuilding Trust [Video]

Bank Innovation

Ignite Ideas talks at the Bank Innovation Ignite 2019 conference in Seattle last month tackled issues of financial inclusion, designing products that enhance the customer experience, revamping payments, and rebuilding trust in banking.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.

Industry 294
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Yum! Brands Sales Grow 10 Pct Amid Digital Delivery, Kiosk Innovation

PYMNTS

Brands reported that worldwide system sales excluding foreign currency translation increased 10 percent, with Taco Bell at 13 percent, KFC at 11 percent and Pizza Hut at 7 percent. Brands Chief Executive Officer David Gibbs reported that KFC U.S. New Zealand and Australia.

Branding 142
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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, December 13, 2019.

Strategy 243