Remove 2018 Remove Branding Remove Online Remove social media
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Online Ad Biz Neared $50B In Early 2018

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A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers.

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Using Communication To Make Your Brand Unforgettable in 2018

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This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable.

Branding 142
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Pandemic Accelerates Social Commerce; Gives Brands New Selling Option

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Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. “As For example, fashion brands have found success on Instagram and its visual strength.

Branding 148
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3 PR Trends to Watch in 2018

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Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. Content strategy.

Trends 115
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Social Shopping Struggles With The Burden Of Potential

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percent of online sales came from social channels. However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

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Luxury Brands Like Bulgari And Louis Vuitton Embrace WeChat In China

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Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100
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Can Western QSR Brands – And Others – Gain More Power In China?

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Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100