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Which Bank Brands Were All the Buzz in 2018?

Bank Innovation

JPMorgan Chase had the highest "buzz ranking" among banks in 2018, according to YouGov's Brand Index, an annual poll measuring which brands are considered the best by consumers. The Buzz […].

Branding 199
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Online Ad Biz Neared $50B In Early 2018

PYMNTS

A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers.

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Luxury Brands Work With Chinese eCommerce Sites, Shun Amazon

PYMNTS

Luxury brands are selling more and more on Chinese eCommerce sites like JD.com and Alibaba, while still keeping their distance from Amazon, according to a report in The Wall Street Journal. The idea of being listed along with batteries and windshield wiper fluid is not one that attracts luxury brands, the Journal reported.

Branding 184
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Things worth reading: 1st March 2018

Chris Skinner

Treasury Killed A Latvian Bank BBVA to pledge $100bn of finance into green energy projects New York regulator asks Deutsche, other banks about Kushner loans: source Bank of America hiring brand safety officer to ‘clean up’ online ads Lloyds pursued HBOS … The post Things worth reading: 1st March 2018 appeared first on Chris Skinner's (..)

New York 190
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Goldman Sachs Will Expand Its Retail Banking Brand Marcus to the U.K.

Bank Innovation

New-York based bank Goldman Sachs is planning to launch an online deposit service in the United Kingdom by mid-2018, a retail service that will be provided under the bank’s year-old ‘Marcus’ brand.

Branding 207
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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message. All that’s left is to carry it out.

Branding 142
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Pandemic Accelerates Social Commerce; Gives Brands New Selling Option

PYMNTS

Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. “As For example, fashion brands have found success on Instagram and its visual strength.

Branding 148