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A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. Read Article. Unsubscribe.

Marketing 268
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Walgreens Partners With Alibaba To Offer Beauty Brands On Tmall Global

PYMNTS

Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global , Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7, Soap & Glory and Boots Cucumber.

Branding 175
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Life House Tech-Focused Hotel Brand Closes $30M Fundraise

PYMNTS

The software-driven platform Life House said the investment will support its growth into new markets and its drive for profitability by 2021. The hotel startup was founded by Rami Zeidan in 2017, a lodging veteran of boutique accommodations seeking to impart luxury on local, lifestyle hotels.

Branding 130
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Chinese Millennials May Save Luxury Brands

PYMNTS

Within China, sales of brands from Gucci to Chanel, which have been sluggish for years, rose at the fastest pace in five years in 2016 and are positioned to consolidate those gains in 2018. 2017 saw a global recovery of the luxury retail market due to their affinity for high-end brands.

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Visa Powers Revolut’s Global Expansion Into 24 New Markets

PYMNTS

No matter how advanced we get, no matter how innovative technological advances we add on — there is always a little bit of history repeating in there. Visa said it is expanding its partnership with London-based FinTech Revolut to include five new regions reaching 24 markets — bringing Revolut’s total global footprint to 56 markets.

Marketing 211
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New PFM App Hip Money Comes to Market

Bank Innovation

In the long list of startup finalists competing at South by Southwest 2017 hides a brand new personal finance management app. Hip Money – a new app by Hip Pocket – adapts the millennial habit of “swiping” to help them save and pay down debt through a mobile app. Nebraska-based software Read More.

Nebraska 199
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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.