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A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. Read Article. Unsubscribe.

Marketing 268
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Why Amazon Created A Separate Brand For Designer Fashion

PYMNTS

“You're no longer bound to the few brands you engage with,” she said. You really have a myriad of options, whether you're engaging with somebody on Instagram, [shopping with] a new brand or a B2C brand. The Market’s Latest Entrant: Amazon Luxury Stores . For luxury now, all of a sudden there [is] competition.” .

Branding 328
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The 50 hottest FinTech firms 2017

Chris Skinner

Chosen from a long-list of over 1,500 companies across Europe, The Fintech50 2017 – the most hotly contested in its five-year history – features 24 businesses new to the list. Noticeably this year, we saw an emerging evangelism for challenger brands from a very important source: their customers.

Fintech 306
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Inspire Bets $11.3B That Its Brands Can Run On Dunkin’

PYMNTS

Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Dunkin’ Brands CEO Dave Hoffmann noted the acquisition was a testament to the progress Dunkin’s had made and maintained during the global pandemic leaving the brand “stronger than ever.”. “We Inspire’s Many Brands .

Branding 183
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Walgreens Partners With Alibaba To Offer Beauty Brands On Tmall Global

PYMNTS

Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global , Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7, Soap & Glory and Boots Cucumber.

Branding 175
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Amazon Turns To Manufacturers For ‘Exclusive’ Brands

PYMNTS

Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. At the same time, Perrigo also owns a brand called GoodSense.

Branding 166
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Amazon Selling First Branded Mattress

PYMNTS

Amazon.com is reportedly getting into the online mattress business, entering a market in which a handful of startups are trying to dominate. The firm monitors the list of more than 120 private label Amazon brand products that now includes kitchen goods, clothing, batteries, and electronics.

Branding 153