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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Closing the Social Media Gap

William Mills

Three Ways Financial Companies Can Bridge the Gap in 2016. Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. How Much is That Tweet Worth Again?

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The Sky’s The Limit For Kenyan Online Marketplace Sky.Garden

PYMNTS

Previously, African merchants had the opportunity to sell their wares on platforms such as OLX and Jumia or by leveraging social media platforms like Facebook and Instagram. What the Sky.Garden platform does differently is allow sellers to manage online inventory just as they would in a brick-and-mortar setting.

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Registration for Bank Innovation Israel 2016 Officially Opens

Bank Innovation

Bank Innovation Israel 2016 registration has officially opened today. The only Western fintech event in Startup Nation, the 2016 Bank Innovation Israel will take place 1-3 November at the Dan Tel Aviv. The event is presented by Bank Innovation, one of the world’s leading fintech blogs.

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Facebook Readying Video Chat Device Dubbed Portal

PYMNTS

Citing people familiar with the matter, Cheddar reported that the device, which is the social media giant’s first major entrance into the hardware market, is being marketed as a way for friends and families to connect via video chat and social features, rather than a voice-controlled speaker. ”

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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

By removing the middleman and connecting consumers directly with online retail chat representatives, retailers have a chance to increase revenue and deepen end-user loyalty to the brand. One company that has received a fair share of media attention on the topic of chat commerce is social media giant Facebook.

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The open banking opportunity

Accenture

We know almost US$1 billion was invested in PSD2-enabled services in 2016, up 200 percent from the year before¹. Based on this survey of over 2,000 consumers, it’s clear that online retailers, tech firms and social-media players face an uphill battle to convince consumers to allow them access to their financial data.