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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Consumers Value Their Social Media But Put Security Onus On Companies

PYMNTS

Social media has taken on a life of its own — so much so that a new survey finds a lot of consumers value their life online at $100,000 to priceless. That may be particularly scary since Forbes reported that Mark Zuckerberg of Facebook got his social media accounts hacked for the third time in 2016.

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Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

PYMNTS

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. The online mom community represents a highly engaged and active base of consumers. Small Business Council. It makes sense.

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The Buyers: Studying Chinese Consumers’ Online Interactions

PYMNTS

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

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Closing the Social Media Gap

William Mills

Three Ways Financial Companies Can Bridge the Gap in 2016. Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. How Much is That Tweet Worth Again?

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The Sky’s The Limit For Kenyan Online Marketplace Sky.Garden

PYMNTS

Previously, African merchants had the opportunity to sell their wares on platforms such as OLX and Jumia or by leveraging social media platforms like Facebook and Instagram. What the Sky.Garden platform does differently is allow sellers to manage online inventory just as they would in a brick-and-mortar setting.

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A Bundle Of Contradictions: The Online Privacy Landscape

PYMNTS

At first glance, 2018 is shaping up to be a year that has brought meaningful consumer, regulatory and legislative backlash against lax online privacy. social media users are “very confident” that those platforms would protect users’ data, according to Pew — with 64 percent calling for more regulation of online advertisers.

Online 101