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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The first were the Pepsis, Heinzes and Krafts that either didn’t like their retail distribution or saw a pandemic-driven opportunity to get new products in new configurations to the consumer. Its eCommerce business has jumped 35 percent each year since 2016.

Branding 162
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Digital-First Economy Redefines Retail And Consumer Behavior

PYMNTS

When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift. Adore Me, for example, was a thriving eCommerce brand before the pandemic.

Retail 295
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PYMNTS’ 2016 Roundup: Retail Edition

PYMNTS

This year has been big for retail — big on change, innovation and some surprises along the way. Consumers flocked to online and mobile commerce , robots rose in food and consumer goods , and brick-and-mortar stayed relevant with retail experimentation — pop – ups , flash sales , store-in-store and showrooms.

Retail 123
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12 Coolest Brands in Banking 2016

Bank Innovation

We are proud fintech nerds, and for five years we have marked the Coolest Brands in Banking on Bank Innovation based not on the type of sunglasses worn by a CEO, but on the Read More. When we think of cool, James Dean doesn’t immediately come to mind. The app Songsterr does.

Branding 150
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Dutch Retailer Ahold Delhaize Acquires Majority Stake In FreshDirect

PYMNTS

Dutch retailer Ahold Delhaize — owner of grocery behemoths Giant and Stop & Shop — has acquired a majority stake in supermarket delivery startup FreshDirect amid an online shopping surge propelled by COVID-19. “We Delhaize, founded in 2016 from a merger of Ahold and Delhaize Group, is among the biggest supermarket operators in the U.S.

Retail 153
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Amazon Gains More Exclusive Product Lines From Outside Brands

PYMNTS

Amazon wants to get more exclusive — and it wants other companies to help with that effort by developing product lines meant to be sold only via the eCommerce operator. That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Brand Resistance.

Branding 145