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Walmart Launches 'Modern Fashion Brand'

PYMNTS

The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. Today (Sept. Today (Sept.

Branding 263
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The first were the Pepsis, Heinzes and Krafts that either didn’t like their retail distribution or saw a pandemic-driven opportunity to get new products in new configurations to the consumer. Its eCommerce business has jumped 35 percent each year since 2016.

Branding 162
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Digital-First Economy Redefines Retail And Consumer Behavior

PYMNTS

When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift. Adore Me, for example, was a thriving eCommerce brand before the pandemic.

Retail 295
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Retail Pulse: Luxury Brands Eye Airport Retail; Panera Bread Tests Dinner Menu

PYMNTS

Airports are providing luxury brands with access to consumers with extra time on their hands who want to buy unique and unusual items they can’t find near their residences. These hubs for travel retail, which are providing an audience of on-the-go travelers as U.S. percent to attain $76 billion last year.

Retail 101
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PYMNTS’ 2016 Roundup: Retail Edition

PYMNTS

This year has been big for retail — big on change, innovation and some surprises along the way. Consumers flocked to online and mobile commerce , robots rose in food and consumer goods , and brick-and-mortar stayed relevant with retail experimentation — pop – ups , flash sales , store-in-store and showrooms.

Retail 123
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Retail Reset: Sharpening The Sharper Image Brand

PYMNTS

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101