Retail 2020: Looking Back On D2C Brands
PYMNTS
DECEMBER 28, 2020
Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. Its eCommerce business has jumped 35 percent each year since 2016.
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