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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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India’s Retail Battle Attracts Fresh Energy

PYMNTS

One of the biggest retail stories as we head into 2020 is how India is a battlefield of digital commerce, along with a hotbed of retail innovation. The eCommerce retailer is said to be working with Catamaran and has started hiring workers for the operation per unnamed sources, Reuters reported. The company was founded in 2016.

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Athleisure Rules Social Conversions Among Apparel Retailers

PYMNTS

It was a good time for athleisure on social media according to the newest data out from TotalSocial (Engagement Labs). The newest edition of the ranking sees Adidas, Nike, Reebok, Under Armour and Puma all as top ten finishers for the converting social interruption to consumer action in the apparel industry.

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Pixlee Lets Retailers Market Using Real Customers’ Photos

PYMNTS

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

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Middle-Market Retailers Optimistic About Digital Sales

PYMNTS

Harris Poll and CIT Group, a provider of commercial lending and leasing services, recently released the results of a survey they conducted on how middle-market retailers felt about their sector’s financial health. This was followed by social media presence and digital marketing, with 57 percent and 50 percent, respectively.

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Upscale UK Retailers Look To Land In US Market

PYMNTS

s most high-profile retailers is doing well in the U.S. and another one is ready to open, both of them seeking a new market as their home turf sees retail struggles. s fastest growing brick-and-mortar retailer, Wren Kitchens. And also in training our retail staff to offer the customer a fantastic service.”.

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The Buyers: Omnichannel Customer’s Impact On Retailers

PYMNTS

No longer are retailers working with marketers to figure out a way to mass market products and services. With the advent of connected devices in the palm of almost every consumer’s hand, the retail ecosystem has certainly seen a shift. Through this omnichannel experience, retailers have more ways to connect with consumers.

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