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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Simon & Schuster, Authors Back Online Shop Helping Indie Sellers

PYMNTS

As bookstores remain shuttered nationwide, a 3-month-old online seller is stepping up. Between 2015 and 2018, I saw this big jump in the percentage of weekly sales for physical books that were going to Amazon.com,” Hunter told the AP. Allison Hill, ABA’s CEO, told the AP that recent online sales are unprecedented.

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The Buyers: Studying Chinese Consumers’ Online Interactions

PYMNTS

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

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Facebook Launches Messenger P2P Payments Feature in The U.K.

Bank Innovation

Social media mogul company Facebook has launched P2P payments through Facebook Messenger in the U.K. is the next market to have the service, after Facebook first launched the payments feature in the U.S. According to reports, all major banks in the U.K. are taking part in the service. To use […].

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Online ticket fraud rises as criminals make use of social media

The Paypers

(The Paypers) Online ticket fraud has leapt by 55% in 2015 as criminals make use of social media to rip off music and sports fans, a new research shows.

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Teens Choose Instagram, Snapchat Over Facebook

PYMNTS

teens ages 13 to 17 say they use Facebook — a decline from the Center’s last survey of teen social media use in 2014-2015. Now, in 2018, three online platforms — YouTube, Instagram and Snapchat — are used by sizable majorities of this age group over Facebook. A new Pew Research Center survey found that 51 percent of U.S.

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The Sky’s The Limit For Kenyan Online Marketplace Sky.Garden

PYMNTS

Previously, African merchants had the opportunity to sell their wares on platforms such as OLX and Jumia or by leveraging social media platforms like Facebook and Instagram. What the Sky.Garden platform does differently is allow sellers to manage online inventory just as they would in a brick-and-mortar setting.

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