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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable.

Branding 142
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On Tweeting with Patti Husic, an ICBA Social Media Influencer

Independent Banker

Husic: I joined Twitter in 2013. Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. billion Twitter searches every day, I guarantee many of our customers and our community members are on this social network. It’s all part of our brand story and culture.

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Yelp Wins Court Ruling About Negative Online Reviews

PYMNTS

A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. She eventually sued Bird for libel in 2013 — but not Yelp — and won a default judgement in 2014, winning $550,000 in damages. A colleague disagreed.

Online 104
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Standard Chartered, Amazon To Offer Installment Payments In UAE

PYMNTS

Payfort , an Amazon company set up in 2013 to help with payments throughout the Arab world, will be offering the new option through its online payment gateway, according to the report. Payfort managing director Omar Soudodi said the offering would help to bolster financial choice.

Payments 207
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Kering To Debut Its Own eCommerce Sites

PYMNTS

The move means that the company will end its JV that has been in place since 2013 with Yoox Net-A-Porter, which as the newswire stated helps third-party brands develop sites. By 2020, Kering will bring full control of its luxury brands online through its own internal activities, which include building tech teams, said Reuters.

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Robinhood Faces Another Service Interruption Due To Technical Issue

PYMNTS

The company noted in a separate tweet that its systems had been completely brought back online and its web platforms were working. “We The company was founded by Vladimir Tenev as well as Baiju Bhatt in 2013 and notched $280 million from investors in May. The firm has created its brand on the premise and draw of complimentary trading.

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ProofPoint Warns Of Bank Trojans: A Massive Threat Executives May Overlook

PYMNTS

The strategy focuses on social media support fraud, and saw a 38 percent increase quarter-over-quarter. The year’s second quarter also saw an increase in social media link spam after a previous decline of this type of attack in Q1. Bank Trojans with mining capabilities were first noticed in 2013.